[Today’s New Arrivals] "The Original of Prep"... Shinsegae International’s Yunjac Adds Two Base Prep Products

Expansion of Shinsegae International's Best-Selling Lineup
118% Sales Growth Achieved Last Year

Shinsegae International announced on March 16 that its beauty brand Yunjac will expand the product lineup of its best-selling "Base Prep."

Launched in 2019, Base Prep pioneered the new "prep" category in both the domestic and global beauty industries, leading the trend for "well-prepped skin" that allows makeup to adhere and last longer. Its key advantage is maximizing makeup adhesion and longevity through deep hydration.

Yunjac's Base Prep has gained a reputation as a "must-have item at Cheongdam-dong makeup shops," with its annual sales more than doubling each year. Last year, it achieved a 118% year-on-year sales growth rate, establishing itself as the brand's best-seller and driving overall brand performance.

Base Prep Lineup Expansion. Shinsegae International

To further solidify its position as the original prep brand and to differentiate its products, Yunjac is introducing two new items that feature more specialized formulas and functions.

First, "Base Prep Pearl Echo" contains fine pearl particles that give the face dimension and a subtle radiance. It is characterized by a rich moisturizing feel and a non-sticky formula. The delicate shimmer pearl particles fill in the skin’s contours and unevenness, creating long-lasting glow and dimension throughout the day. Even with multiple layers, its transparent pearlescence does not look heavy, and it brightens sunken areas for a more dimensional complexion. Human application tests have demonstrated immediate improvement in skin clarity, a plumping hydration effect, and 24-hour lasting radiance.

"Base Prep Silent Velvet" contains 83.5% moisturizing conditioning essence, providing deep hydration without inner dryness, while delivering a soft matte finish and a smooth skin texture. Oil-control powder helps maintain a flawless, refined complexion as if filtered, and its adhesive formula effectively covers pores and skin irregularities. Clinical tests have verified improvements in pore count, immediate skin texture enhancement, 24-hour deep hydration, and sebum control. The product achieved 100% satisfaction in all categories including skin texture improvement, relief from inner dryness, and makeup longevity. It is suitable for combination and oily skin types lacking moisture as well.

A representative from Yunjac at Shinsegae International stated, "With the completion of the three-product Base Prep lineup, we will further solidify our dominance as the original brand to pioneer the prep category," adding, "Through customized solutions tailored to individual skin concerns and strategic marketing, we will establish Yunjac’s unique territory that cannot be imitated by similar products."

The new "Base Prep Pearl Echo" and "Base Prep Silent Velvet" will be available sequentially at Yunjac counters in department stores nationwide starting March 20, and from March 23, they will also be available on Shinsegae International’s official digital platform, SHINSEGAE V, as well as major online retailers.

This content was produced with the assistance of AI translation services.