Original 'Dujjonku' Brand Apologizes for Machinery Issues and SNS Controversy

"No Separate Products for Influencers," Company Denies Allegations of Preferential Treatment
Reshipments and Refunds Provided for Customers Who Received Defective Products
"Admittedly Inexperienced"—Company Also Apologizes for Emotional SNS Responses

Montcookie, known as the original brand behind the "Dubai Chewy Cookie" (Dujjonku), has issued an official apology in response to recent quality controversies.

On March 12, Montcookie released a statement through its official social networking service (SNS), saying, "We sincerely apologize to all customers who have felt disappointed or inconvenienced by the recent controversies surrounding the brand," and addressed the major issues at the center of the debate.

MontCookie recently explained that differences in the cross-section of the product, which have sparked controversy, may appear due to heating conditions, temperature, and shooting environment. MontCookie Instagram

First, the company acknowledged some responsibility for quality issues that arose during the introduction of new machinery. Montcookie explained, "Due to a lack of proficiency in the early stages of using the machines, there were mistakes that resulted in abnormal products being manufactured and shipped," adding that "quality deviations occurred during a period when the production process was not yet stable." The company stated that customers who received defective products during this period were offered reshipments and refunds.

However, regarding the suspicion that influencers and regular consumers received different products—a rumor that spread online—Montcookie denied the claim. The company emphasized, "We do not manufacture separate products exclusively for influencers," and "All products are produced in the same environment and shipped in the order that orders are received."

Montcookie also explained that differences in the cross-section of the product can appear depending on the heating condition, temperature, and shooting environment. At the same time, the company admitted that there were quality differences between products during the period when machine processing and manual work were mixed, due to instability in production management. Montcookie also apologized for using emotional language in its SNS communications.

The company stated, "In various situations, we failed to control our emotions and spoke and acted without sufficient caution," adding, "We deeply reflect on having used expressions that may have caused misunderstanding among customers, contrary to our intentions." Finally, Montcookie explained its previous silence, saying, "We remained silent because we did not know where to start in addressing the situation," and added, "We take seriously the fact that this silence may have appeared irresponsible."

Meanwhile, "Dujjonku" is a dessert developed by Kim Nara, co-founder and pastry chef of Montcookie. It is known as a cookie that contains chocolate, marshmallow, pistachio spread, and kadaif, a Middle Eastern noodle ingredient. Since its launch, the product has become so popular that customers have lined up in front of stores at opening time, and the trend has spread nationwide through online sales and SNS.

This content was produced with the assistance of AI translation services.