KB's "The Korea That Lived Again" Campaign, Successor of the March 1st Movement, Surpasses 3 Million Views

A Harmony of Jeong Jaeil's Melody, Public Lyrics, and Lee Juck's Passionate Performance

Supporting Small Business Owners Descended from Independence Patriots Until Year-End... 2,026 Won Donated Per Participation

KB Financial Group announced on March 12 that the official video for its national participation campaign, "The Korea That Lived Again," surpassed 3 million cumulative views within just two weeks of its release. As of 2:30 p.m. on this day, the video had reached 3.26 million views.

Music Director Jaeil Jung (left) and singer Jeok Lee, creators of the grand prize-winning song "Ordinary Days" from KB Financial Group's "The Rewritten Korea Survived" campaign lyrics contest. KB Financial

"The Korea That Lived Again" is a project that inherits and expands upon the significance of the "The Korea That Lived" campaign, which was unveiled in 2019 to commemorate the 100th anniversary of the March 1st Movement. The project invited the public to collaboratively create lyrics that would "carry on for another 100 years" to an unreleased melody composed by music director Jeong Jaeil.

On March 1, KB Financial released the official track and video featuring lyricist Han Seongil's winning lyrics "Ordinary Days," arranged by music director Jeong Jaeil and performed with heartfelt vocals by singer Lee Juck. The song reinterprets the preciousness of "ordinary days" dreamt of by independence activists in a modern sensibility, resonating deeply with the public.

This campaign stands out for being designed not only to commemorate historical significance through music and video but also as a donation campaign involving public participation, where citizens can join in a movement of sharing.

The donation event, which runs from February 27—the release date of the video—through the end of the year, is structured so that for every "share" or "like" received on the campaign video, KB Financial will accumulate a donation of 2,026 won. All funds raised by the end of the year will be used to support small business owners who are descendants of independence patriots. In this way, public engagement directly translates into donations.

A KB Financial spokesperson said, "We are grateful for the strong public response to this campaign, which was initiated to remind us of the preciousness of the present, achieved thanks to the sacrifices of our independence heroes. We kindly ask for ongoing interest and participation in the donation campaign, as public attention serves as a great source of strength for the descendants of independence patriots."

The official track for "The Korea That Lived Again" is available on major music platforms such as Melon and YouTube Music, while the campaign video can be viewed on KB Financial Group's official YouTube channel.

This content was produced with the assistance of AI translation services.