Targeting 5 Million... Busan City and Busan Tourism Organization Launch K-Tourism Content FIT Product Competition

Direct Sales of Busan Tourism Products via Global OTAs

"Southern Region Wide-Area Tourism Development Project by the Ministry of Culture, Sports and Tourism"

A competition for the development of tourism products targeting individual travelers (FIT) using Busan tourism content will be launched.

On March 12, the Busan Metropolitan Government (Mayor Park Hyungjoon) and the Busan Tourism Organization (President Lee Jeongsil) announced that they will simultaneously conduct a call for proposals for the "Busan K-Tourism Content FIT Product Planning Exhibition" and the "Busan Tourism Business Global OTA Advancement Coordinating and Consulting Project."

This initiative is part of the Ministry of Culture, Sports and Tourism's "Southern Region Wide-Area Tourism Development Plan" specialized promotion projects. It aims to commercialize Busan's tourism content—including maritime, gastronomy, beauty, wellness, K-culture, and e-sports—and support entry into global online travel platforms.

The "Busan K-Tourism Content FIT Product Planning Exhibition" is a project that supports the development of 20 hands-on tourism products, which will be sold through global online travel platforms. Registered travel agencies may participate, and consortiums between travel agencies and content production companies are also eligible.

Selected participants will register and sell their products on global online travel platforms such as NOL and Klook. Up to 20 million won per product will be provided to support development, operation, and promotional expenses.

The "Busan Tourism Business Global OTA Advancement Coordinating and Consulting Project" will also be implemented. Three companies with expertise in onboarding and operating on global online travel platforms will be selected. They will be responsible for discovering local tourism businesses, providing OTA onboarding education, and supporting product registration and sales. Each selected company will receive up to 40 million won in support.

The Busan Metropolitan Government plans to use this competition to expand the commercialization of tourism content and strengthen the global distribution infrastructure.

Nah Yunbin, Director of Tourism & MICE at Busan Metropolitan Government, stated, "Busan's tourism assets are transitioning from sightseeing-oriented to experiential and consumption-based products," adding, "We will expand the foundation for entering the global tourism market in cooperation with the local industry."

This content was produced with the assistance of AI translation services.