Donghae City Launches Special Campaign for Price Stabilization at Mukho and Eodal Tourist Areas... Cracking Down on Overcharging

Eradicating Excessive Pricing and Promoting Friendly Service
All-Out Efforts to Make Donghae a Destination People Want to Revisit
Accelerating the Foundation for Local Price Stability

Donghae City in Gangwon Province announced on the 11th that it will launch an on-site, hands-on special campaign to stabilize prices at tourist destinations and establish fair business practices, in response to the recent surge in out-of-town visitors to the Mukho Port and Eodal Beach areas.

Dohye City Hall exterior.

This campaign will be intensively carried out for two days starting March 12 at Mukho Port Waterfront Park and the surrounding Eodal Beach area. With these locations having become popular on social media, attracting crowds on both weekdays and weekends, the goal is to maintain the vibrancy of the sites while proactively managing price burdens felt by tourists, creating a healthy consumption environment and establishing a fair business order.

Through this campaign, the city plans to focus administrative efforts on preventing unfair business practices, including prohibiting the charging of excessive or unreasonable fees, inspecting compliance with price labeling and menu pricing, and addressing issues such as refusal of card payments or the reluctance to issue cash receipts.

On-site, promotional materials will be distributed to merchants, encouraging them to participate in providing friendly hospitality services with a sense of pride as "the economic face of Donghae City." The city also aims to foster a merchant-led, voluntary atmosphere of price stability.

After the first phase of the intensive campaign, the city will continue to operate an inspection system on weekends, public holidays, and peak tourist seasons to consistently monitor and manage potential causes of price instability at tourist destinations.

Im Seongbin, Head of the Economic Division, stated, "Since the Mukho and Eodal areas are the core axis of our city's tourism economy, we will ensure thorough price management and foster refined, friendly service to enhance visitor satisfaction and promote the sustainable revitalization of the local business district."

Meanwhile, at the campaign sites, the city plans to further strengthen the foundation for local price stability by actively identifying outstanding businesses that provide high-quality services at reasonable prices during this era of high inflation and guiding them to apply for new designation as 'Good Price Stores.'

This content was produced with the assistance of AI translation services.