Lotte Homeshopping Donates 70 Million KRW to Support Audio Book Production for Visually Impaired Children

Invitational Program Includes Audio Book Recording Experience

Lotte Homeshopping announced on March 11 that it has donated 70 million KRW to the Korea Disabled Foundation to support the operation of the "Dream Voice" audio book production project for visually impaired children, along with audio books made as part of a talent donation initiative.

Jae-hong Park, Head of Strategy Support Division at Lotte Homeshopping (left), poses for a commemorative photo with Sun-jin Kwon, Chairman of the Korea Disabled Foundation, after donating 70 million won to the Korea Disabled Foundation for the production of audio books for visually impaired children. Provided by Lotte Homeshopping

Along with the donation, 27 audio books from Season 8, produced by Lotte Homeshopping show hosts and university student supporters as a talent donation, were also donated. These audio books, including DAISY-format books created through employee input volunteering, will be made available on six online platforms exclusively for the visually impaired.

Lotte Homeshopping also invited beneficiary students to its headquarters, where they experienced the audio book recording process firsthand and participated in a program to watch animated films with audio descriptions.

Since declaring ESG (Environmental, Social and Governance) management in 2021 under the slogan "A New Tomorrow Starts with Action Today," Lotte Homeshopping has continued its commitment to sustainable management. The company has strengthened its ESG practices through community sharing and mutual growth with partners, fulfilling its social responsibilities. The "Dream Voice" initiative, which began in 2016, marks its 11th year in 2026. To date, a total of 223 books have been recorded and 4,550 audio book sets have been produced and donated to over 1,700 welfare facilities nationwide. The "input volunteering" activity, which involves converting book information into text, has continued for six years with employee participation, with about 150 employees taking part every year.

Jae Hong Park, Head of Strategy Support Division at Lotte Homeshopping, said, "We have gone beyond simply delivering audio books by providing children the opportunity to experience the production process firsthand and communicate with talent donors. Moving forward, we will continue to expand the 'Dream Voice' initiative by producing audio books that reflect the needs of beneficiary children and offering more participatory programs."

This content was produced with the assistance of AI translation services.