HDC Hyundai Development Company Introduces New Residential Model "Park Roche Seoul One"

Wellness is no longer a special experience reserved only for vacations. Abroad, wellness has already been established as a lifestyle that permeates all aspects of life. As wellness emerges as a way of life continuously practiced in everyday routines, going beyond temporary rest or experiential activities, the related industry continues to grow every year.

According to the Global Wellness Institute (GWI), the global wellness industry, including wellness residential spaces, is projected to reach approximately 6.8 trillion dollars (about 9,900 trillion won) as of 2024. This figure has more than doubled compared to 2013. The report predicts that the wellness industry will expand to over 9.8 trillion dollars by 2029.

This growth trend can be seen across the entire global wellness industry. Wellness resorts, which used to provide only temporary experiences, are evolving into destinations that manage overall lifestyles through long-term stays, and a series of projects are emerging in the residential sector that make wellness the core concept.

For example, the Chiva-Som resort in Thailand is well known for offering a variety of healing content, including physical therapy, medi-spa, and wellness advisor programs. By restricting the use of electronic devices within the resort, it not only provides a digital detox but also creates a highly immersive wellness environment, consistently attracting demand for long-term stays.

In the United States, wellness residences—a residential model that encompasses healthcare, diet, relaxation, and psychological stability—are receiving a great response. The Apsley by Sunrise, which opened in 2023, is a premium senior living community offering high-quality wellness experiences. Residents are provided with meals equivalent to those at five-star restaurants across Manhattan, with each meal tailored to individual preferences and health conditions. The Well Bay Harbor Residences in Miami is designed with health as the foundation across its spaces, facilities, and services, drawing the attention of those seeking a new standard for residential living where every moment of life is naturally oriented toward wellness.

Similar movements aligned with these global wellness trends are emerging in Korea as well. The wellness experience, once centered on resorts, is expanding into the residential sector, leading to the appearance of housing facilities that enable the implementation of a wellness lifestyle in everyday life.

The most representative case is the new residential model "Park Roche Seoul One," introduced as part of the Gwangwoon University Station Area Mixed-Use Development Project "Seoul One." After the successful launch of "Seoul One I-Park," which achieved the highest-ever supply price in northeastern Seoul in November 2024, this is the second residential facility being introduced, drawing significant attention.

This complex will feature the "Park Roche" brand, which is recognized as Korea’s first premium wellness resort. Park Roche is a brand that has built a unique reputation in the domestic wellness resort market through wellness programs and space operations focused on nature, relaxation, and recovery. Its excellence and depth have been recognized through consecutive awards from leading global travel media and selection as a wellness tourism destination.

"Park Roche Seoul One" is significant as the first residential space to apply the wellness operation experience and philosophy that the Park Roche brand has accumulated to a living environment. Notably, it allows residents to enjoy wellness not as a brief experience during travel or vacation, but as a lifestyle continuously practiced in the urban daily routine.

Scheduled for sale in April, "Park Roche Seoul One" will be developed as a residential space that combines healthcare integration, wellness programs, and hotel-style services. It will be located within a futuristic mixed-use city where residents can enjoy residential, medical, commercial, and cultural functions within a 1 km radius, featuring the unique advantage of accessing both urban infrastructure and wellness/medical services simultaneously.

The residential services are also designed based on the wellness concept. In addition to daily support services such as hotel-style dining, housekeeping, and concierge, the residential environment is planned to include healthcare integration for comprehensive health management. To this end, HDC Hyundai Development Company has signed business agreements with Asan Medical Center Seoul and Nowon Eulji University Hospital, establishing a medical support system that enables medical linkage and emergency response. Asset management services and a comprehensive residential welfare solution will also be introduced through a partnership with Hana Bank.

Furthermore, high-level concierge services based on the operational expertise of five-star hotels such as Park Hyatt Seoul and Andaz Gangnam, along with gourmet hotel-style dining services from Gourmet Galleria, will be integrated to realize a premium wellness lifestyle.

"Park Roche Seoul One" is currently under development on the Gwangwoon University Station Area Mixed-Use Development site in Seoul. Detailed information regarding sales and operations can be found on the official website.

This content was produced with the assistance of AI translation services.