Suncheon Showcases the Charm of the Garden City in Everyday Life with 'Rumittungi' Wallpapers

Strengthening Suncheon’s Character Branding

Suncheon City 'Rumittungi' March Wallpaper (Background). Provided by Suncheon City

Suncheon, known as the city of gardens and ecology, is reaching out to citizens and tourists by creating digital content featuring its official mascot, Rumittungi.

According to Suncheon City, in order to enhance the familiarity of the city mascot Rumittungi and to widely promote the city’s image, the city produces and distributes free smartphone and PC wallpapers every month, each with a seasonal theme.

The wallpapers are characterized by emotional illustrations that depict Suncheon’s four seasons and tourist attractions. The designs harmoniously blend the character with backgrounds of blossoming gardens in spring, wetlands where migratory birds rest, and the changing nature and seasons of Suncheon, naturally conveying the image of “Garden City Suncheon.”

In particular, the wallpapers go beyond simply providing character images by reflecting the changing seasonal moods and unique local features each month. For citizens, they offer small moments of joy in everyday life, while for external users, they serve as digital promotional content that introduces the charms of Suncheon.

The wallpapers produced can be freely downloaded by anyone from Suncheon City’s official blog. Without the need for a separate login, users can access the site and select the appropriate resolution for their smartphones, PCs, and other devices, enhancing convenience.

A city official said, “We hope that through the Rumittungi wallpapers, citizens will feel even closer to Suncheon’s character and city image, and that they can enjoy the nature and garden scenery of Suncheon in their daily lives. We will continue to promote a youthful and stylish city administration through a variety of digital content utilizing character IP.”

Meanwhile, Rumi and Ttungi are mascots of Suncheon City, inspired by the hooded crane and mudskipper, respectively. The city is actively working to expand its brand by producing goods featuring the characters, applying them to public design, and hosting citizen participation events.

This content was produced with the assistance of AI translation services.