BYD 'Sealion 7' to Serve as Official Vehicle for Cologne Radio Orchestra

"Collaboration with Cultural Content...
Expanding Brand Value and Technological Excellence"

BYD Korea announced on March 5, 2026, that it will provide the pure electric mid-size sport utility vehicle (SUV) "Sealion 7" as an official vehicle for the conductor and soloists during the visit performance of the prestigious German "Cologne Radio Orchestra."

BYD Korea announced on the 5th that it will provide the pure electric mid-size sport utility vehicle (SUV) 'Sealion 7' as an official vehicle for the conductor and soloists in celebration of the German prestigious 'Cologne Broadcasting Orchestra' visiting performance. From left, conductor Andris Poga, violinist Seo-hyun Kim, cellist Daniel Müller-Schott. BYD Korea

The Cologne Radio Orchestra, one of Germany's leading broadcasting symphony orchestras, is returning to Korea for the first time in eight years since 2018. Starting with a performance in Busan on March 5, the orchestra will tour major cities across the country, including Jinju in South Gyeongsang Province, Gumi in North Gyeongsang Province, and Bucheon in Gyeonggi Province, before concluding the tour with a final concert at the Seoul Arts Center on March 11.

The BYD Sealion 7, which will be provided as an official vehicle for the conductor and soloists during the performance period, is designed to ensure comfortable and safe transportation before and after the concerts, leveraging the exceptional quietness and stable driving performance unique to electric vehicles.

The interior structure, equipped with double-laminated glass, effectively blocks external noise, while the integrated sports seats with heated and ventilated headrests offer an ergonomic design that gently embraces the body and delivers a stable seating experience.

The vehicle features a frequency-variable damping suspension and a dedicated platform with a low center of gravity, providing a smooth yet stable ride. Advanced driver assistance systems and a robust body structure further enhance overall safety during travel, making it a vehicle of distinction for world-class artists.

A BYD Korea representative stated, "Providing official vehicles goes beyond simply offering a means of transportation; it is meaningful in that we are accompanying the artistic journeys of world-class artists. We will continue to expand our connection with customers by collaborating with various cultural contents, thereby enhancing our brand value, demonstrating our technological capabilities, and building trust."

This content was produced with the assistance of AI translation services.