Galleria Department Store Renovates 3rd Floor of Luxury Hall West... Reorganizes Around Fashion and Lifestyle
Introducing Trendy New Brands
Aiming to Attract More Young Consumers and Foreign Tourists
Galleria Department Store announced on March 2 that it has renovated the 3rd floor of its Luxury Hall West and introduced trendy brands, including multi-brand shops that cover both fashion and lifestyle.
The renovated Galleria Department Store Luxury Hall West 3rd floor. Provided by Hanwha Galleria
View original imageOn the 3rd floor of Luxury Hall West, the travel gear brand 'Rawrow' recently opened, while 'Musinsa Empty', 'ADER Error', 'Platform Place', 'GBH', and 'Gelato Pique' launched on February 26.
The key aspect of this renovation is the reconfiguration of each floor’s space in response to the recent shift in consumer trends from "purchase-centered" to "experience-centered." Accordingly, the space that previously focused on luxury shoes has been reorganized to center on fashion and lifestyle. The company explained that this move aims to appeal not only to existing customers but also to younger consumers and foreign tourists.
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A representative from Hanwha Galleria stated, "This renovation is part of our portfolio diversification to expand our customer base, including Millennials & Gen Z and foreign tourists. Moving forward, we will continue to introduce a variety of brands that can satisfy the tastes and trends of even more customers."
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