Coway Participates in the 2026 Seoul Living Design Fair...Offers Personalized Sleep Solutions

First Showcase of Three Innovative Mattresses

Coway announced on the 26th that it is participating in the 2026 Seoul Living Design Fair and providing a "personalized sleep solution" optimized for each individual.

A visitor is experiencing Coway's Birekseu Sleep Sensor Mattress S Series, checking data such as respiration and heart rate. Without needing to wear a wearable device like a smartwatch, you simply lie on the bed and the built-in sensors detect heart rate and help manage personal sleep. Photo by Coway

The exhibition is being held at COEX in Gangnam-gu, Seoul, through March 1.

Through the BEREX experience zone, Coway unveiled for the first time three next-generation innovative mattresses to be launched in the first half of the year: the BEREX Stretching Motion Bed R Series, the BEREX Massage Mattress M Series, and the BEREX Sleep Sensor Mattress S Series. Defining the bed as a sleep-tech device for managing health, the company created an experience space where visitors can lie down and try the products for themselves.

One visitor who tried all three mattresses on-site said, "I usually have trouble sleeping deeply, so it was impressive to be able to personally experience mattresses that combine new technologies ranging from stretching and massage to sleep analysis."

A Coway official said, "For modern people for whom fatigue has become a part of daily life, we are presenting customized sleep solutions based on sleep-tech that go beyond simple rest to provide a sleep environment optimized for each individual," adding, "We hope you will visit the Coway booth, which will be open through March 1, to experience our differentiated sleep technology firsthand."

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