Jeonju City Selected as an Excellent City in the Korea Cultural City Performance Evaluation
Recognition for Its Vision as "The Most Authentically Korean Future Cultural City"
Jeonju City has been recognized by the central government as an exemplary city for successfully implementing the Korea Cultural City project by integrating tradition with cutting-edge technology.
On the 12th, Jeonju City announced that it had been selected as an excellent city in the "2025 Korea Cultural City Performance Evaluation," which was conducted by the Ministry of Culture, Sports and Tourism on 30 cities nationwide, including 17 designated legal cultural cities (2nd to 4th rounds) and 13 Korea Cultural Cities.
The "Korea Cultural City" project is a national initiative that supports cities in utilizing their unique cultural assets to create local cultures that citizens can relate to and enjoy, while also expanding the reach of their urban brands.
In this performance evaluation targeting cultural cities across the country, the Ministry of Culture, Sports and Tourism conducted a comprehensive assessment of each cultural city's policy outcomes and execution capabilities.
As a result, Jeonju City was evaluated as having fostered immersive content to establish a distinctive urban brand by integrating traditional culture with advanced technology, based on its vision of becoming "the most authentically Korean future cultural city" in the inaugural year of the "Korea Cultural City" initiative last year.
In particular, Jeonju City's flagship immersive content received high praise for going beyond simple technology to realize artistic value. These include "Brush of Memory," which reinterprets documentary heritage through AI and robotics; "Wish Lanterns," which visualizes audience wishes as clusters of light; and "Sori Response," a Korean traditional musical instrument that reacts to emotions.
In addition, through the "AI Gugak Crossover" contest, Jeonju City expanded public access to gugak by blending the traditions of Korean traditional music with contemporary sensibilities, thereby enhancing the brand value of Cultural City Jeonju.
Furthermore, the "Future Culture Contents Academy" and the "Mansa OK Program," which were operated to allow citizens to participate as creative agents rather than mere spectators, recorded a high educational satisfaction rate of 96.6%. The Future Culture Festival "Palbok," held under the theme of "Eight Scenic Views of Palbok," also received an enthusiastic response from citizens.
Building on its selection as an excellent city and on the achievements made last year, Jeonju City plans to further advance its future cultural content and nurture Jeonju as a hub city for future culture.
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An official from Jeonju City said, "This selection as an excellent city is the result of our efforts to reinterpret Jeonju's traditional values through modern technology and improve citizens' quality of life," adding, "We will continue to do our best to implement well-structured projects so that citizens can feel cultural change in their daily lives."
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