Hurom Collaborates with LG Chem to Launch Eco-friendly Juicer "H310"

Recycled plastic material with performance equal to new products
Hurom, emphasizing "planetary health," expands its lineup of eco-friendly home appliances

Hurom is joining hands with LG Chem to introduce a juicer that uses eco-friendly materials.

Hurom signed a business agreement on the 11th at the LG Twin Towers in Yeouido to strengthen eco-friendly global partnerships through the development of PCR ABS (high-value-added synthetic resin). Lee Sumin, Head of Marketing at Hurom (left), and Kim Steven, Executive Director and Head of the ABS Business Division at LG Chem (right), are posing for a commemorative photo. Photo by Hurom.

Hurom announced on the 12th that it had signed a memorandum of understanding (MOU) on the 11th at the Yeouido LG Twin Tower to strengthen eco-friendly global partnerships through the development of PCR ABS (high value-added synthetic resin).

Hurom has launched the eco-friendly H310 juicer by receiving a supply of mechanically recycled PCR ABS material from LG Chem. The two companies will jointly carry out eco-friendly product planning and eco-friendly marketing.

LG Chem's PCR ABS is an eco-friendly material that selects plastic from end-of-life products and, through mechanical recycling, delivers impact resistance, heat resistance, and processability equivalent to those of new products.

LG Chem grants its eco-friendly brand mark "LETZero" only to products that meet its eco-friendly product criteria after a rigorous screening process.

The H310 juicer applies LG Chem's eco-friendly material brand "LETZero" and embodies Hurom's brand value of caring not only for people's health but also for the health of the planet.

With a compact width of 17 cm that fits in one hand and a weight of 3.4 kg, it is a slim juicer that can be used without burden. It comes in two colors, Marble and Millstone Gray, for a clean and modern design.

Once ingredients are placed into the feed chute, they are automatically cut, and the application of a multi-screw allows for a variety of extractions, from juice and smoothies to fruit concentrates and nut milk. In addition, it can be cleaned in an eco-friendly and convenient way by simply rinsing under running water without detergent.

To commemorate the launch of the H310 juicer, Hurom is offering a limited number of eco-friendly handy bottles as a free gift to customers who purchase the product through its official online mall.

Starting with the H310 juicer, Hurom plans to continue expanding its lineup of eco-friendly home appliances, including food waste disposers. To protect forest resources, Hurom applies 100% recyclable FSC-certified packaging materials to all of its products.

Hurom CEO Kim Jaewon said, "By partnering with LG Chem this time, we are pleased to introduce an eco-friendly lineup that extends Hurom's core value of health beyond people to the global environment," adding, "Hurom will continue to expand its range of products that use eco-friendly materials so that sustainable health can be put into practice."

This content was produced with the assistance of AI translation services.