LG Chem and Hurom Team Up on Eco-friendly Kitchen Appliance Materials

Expanding PCR ABS Applications... Strengthening Global Partnerships

LG Chem is joining hands with Hurom, a company specializing in kitchen appliances, to develop eco-friendly kitchen appliance materials and cooperate on marketing.

Kim Steven, Executive Director and Head of the ABS Business Division at LG Chem (right), and Lee Sumin, Head of Marketing at Hurom, are posing for a commemorative photo after signing a memorandum of understanding. Photo by LG Chem

LG Chem announced on the 12th that on the 11th it signed a business agreement at LG Twin Towers in Yeouido to strengthen an eco-friendly global partnership through the development of PCR ABS. Key officials, including Lee Sumin, Head of Marketing at Hurom, and Kim Steven, Executive Director and Head of ABS Business at LG Chem, attended the signing ceremony.

Under this agreement, LG Chem will supply mechanically recycled PCR ABS materials, and Hurom will apply them to major kitchen appliances such as juicer housings. Hurom is a global kitchen appliance specialist that currently exports its products to 88 countries worldwide.

LG Chem's PCR ABS is characterized by achieving impact resistance, heat resistance, and processability equivalent to conventional ABS products, despite being a mechanically recycled material. It is also the first recycled material in the world to successfully realize a white color, enabling broad application across kitchen appliances where design elements are important.

The two companies plan to jointly plan products that use eco-friendly materials and, based on this, carry out eco-friendly marketing activities together. In Korea, the "Act on the Promotion of Saving and Recycling of Resources" was recently amended, and the mandatory use of recycled raw materials will be gradually strengthened starting in 2026. As a result, the application of eco-friendly materials is emerging as a key factor in product competitiveness, particularly in the home appliance and consumer goods industries.

"Through our collaboration with LG Chem, we will expand our lineup of eco-friendly products that can put sustainable health values into practice," said Lee Sumin, Head of Marketing at Hurom.

"We will continue to expand our eco-friendly ABS product lineup, including PCR ABS, and strengthen our differentiated competitiveness," said Kim Steven, Executive Director and Head of ABS Business at LG Chem.

Meanwhile, LG Chem's eco-friendly material brand LETZero is being applied to the PCR ABS-based juicers that were launched in the first half of the year. LETZero is an eco-friendly brand that LG Chem launched in 2021, and it grants its guarantee mark only to products that meet eco-friendly standards after undergoing a rigorous screening process.

This content was produced with the assistance of AI translation services.