Starbucks Teams Up with Bakery Brand Twothumbsup to Launch "Mammorol"

Twothumbsup, Famous for the Mangwon-dong "Bread Pilgrimage"
Limited Sale at 11 Stores Starting on the 12th

Starbucks Korea announced on the 11th that it will introduce a collaboration menu with the bakery brand Twothumbsup, known for its "bread pilgrimage" trend.

The new product is part of Starbucks' collaboration program "Tasty Journey." Launched in 2024, Tasty Journey is a project that targets Gen Z customers by releasing collaboration menus with popular F&B brands. To date, Starbucks has collaborated with 12 brands, including Old Ferry Donut, Kitchen205, Maison M.O, Scope, Lenwich, Yooyongwook Barbecue Lab, and O-Wall's Bell.

Starbucks Tasty Journey 'Mammorol'. Provided by Starbucks Korea.

The new product "Mammorol" is a roll bread that reinterprets Twothumbsup's signature menu item. It is made with soboru bread filled with red bean paste, strawberry jam, vanilla cream, green pea paste, and nuts. Starbucks maintained the concept of the original product but adjusted the sweetness and texture to pair better with coffee.

"Mammorol" will be available starting on the 12th at 11 stores, including Starfield Coex Mall R, Yongsan Station Summit R, and Reserve Gwanghwamun.

Meanwhile, Tasty Journey has been spreading by word of mouth because "when you visit a Starbucks store, you can try menus from popular F&B brands that usually require waiting in line." The "Yooyongwook Barbecue Two-Cut Beef Sandwich," sold from December 5 last year to the 4th of this month, was originally planned to be offered at 5 stores but was expanded to 10 stores due to strong sales.

This content was produced with the assistance of AI translation services.