Foreign Customers Hit 80%... BBQ Opens Third Store in Myeong-dong

BBQ Adds New Store at the Gateway to Myeong-dong
Forming a Triangle with the Myeong-dong Star and Myeong-dong Branches

Genesis BBQ Group announced on the 11th that it has opened the BBQ Euljiro 1(il)-ga Station branch, a chicken franchise outlet, in the prime commercial district of Myeong-dong in Seoul. With this opening, BBQ will operate three stores within the Myeong-dong commercial area, including the existing Myeong-dong Star branch and Myeong-dong branch.

The Euljiro 1(il)-ga Station branch will be operated as a multi-concept store under the "BBQ Village" theme. In addition to chicken, it offers pizza, burgers, Korean snack foods, and bakery items, with the strategy of capturing demand from family tourists.

Provided by Genesis BBQ Group.

The three stores have divided their roles according to the characteristics of their respective commercial zones. The Myeong-dong Star branch is located near the shopping district, while the Myeong-dong branch sits in an alley crowded with restaurants. The newly opened Euljiro 1(il)-ga Station branch is at the gateway entrance to Myeong-dong, an area with a high concentration of foot traffic from tourists and office workers.

According to BBQ, foreign customers account for about 80% of visitors to the Myeong-dong Star and Myeong-dong branches. The company explained that as group bookings through travel agencies increase and more visitors come based on social media reviews, repeat visits are also on the rise. Tourists from Asian countries tend to prefer wing and drumstick cuts, while tourists from Western countries tend to favor boneless menu items.

The main menu items are "Golden Olive Chicken," "Bboomchiking," "Golden Olive Chicken Seasoned," "Half-and-Half Chicken," and "Mapsody." Recently, there has also been a growing pattern of customers additionally ordering "Bboomchiking" along with Golden Olive Chicken and seasoned chicken menus.

A BBQ representative said, "We will continue to expand brand experiences in core commercial districts that attract large numbers of global tourists."

This content was produced with the assistance of AI translation services.