Lotte Homeshopping Shares New Year Encouragement Letters and Food with Neighbors

Targeting 200 Households in Yeongdeungpo District
Employee-Participation Sharing Program Conducted
Delivery of Tailored Items by Generation, Including Health Supplements and Dujjonku

Lotte Homeshopping announced on the 11th that, in celebration of the Lunar New Year, it carried out employee-participation sharing activities for senior citizens in the district and children in the local community.

This Lunar New Year, Lotte Homeshopping expanded the beneficiaries of its sharing program from senior citizens living alone to include local children, and had its employees participate in every step of the program. About 100 employees joined in writing handwritten New Year encouragement letters, and also took part in the “Dubai Chewy Cookie (Dujjonku) Cooking Class” with children from local community child centers. The company delivered galbitang (short rib soup) and health supplements to the senior citizens, and Dujjonku and probiotics to the children, along with the handwritten letters.

Lotte Homeshopping held employee-led sharing programs for the Lunar New Year for local elderly living alone and children, including writing New Year's encouragement letters and the Dujjonku Cooking Class, and participants are posing for a commemorative photo. Photo by Lotte Homeshopping

Since declaring its ESG (environmental, social, and governance) management initiative in 2021, Lotte Homeshopping has been pursuing sustainable management under the slogan “A Different Tomorrow Starts with Today’s Actions.” Its “Hope Suragan” program, which has been running since 2015, is a flagship community sharing activity that regularly delivers meals to senior citizens living alone in Yeongdeungpo District.

Lee Donggyu, Head of Communications at Lotte Homeshopping, said, “With the holiday season being a time when our neighbors need more attentive care, we expanded the scope of our sharing activities and created programs in which our employees can directly participate and build emotional connections,” adding, “We will continue our social contribution activities that foster empathy with the local community and bring about warm, positive change.”

This content was produced with the assistance of AI translation services.