Daejeon Holds "CES 2026 Daejeon Pavilion Outcome Sharing Session" After Attracting 1.55 Billion Won in Investment

Over 4,500 Visitors in Four Days and 1,088 Investment Consultations

Photo by Daejeon City

Daejeon City shared the outcomes of its participation in CES 2026, the world's largest IT and home appliance exhibition, held in early January 2026 in Las Vegas, USA. Over the four-day event, the Daejeon Pavilion attracted more than 4,500 visitors, conducted 1,088 investment consultations, and secured investments totaling 1.55 billion won.

At 2:00 p.m. on February 10, 2026, the city held the "CES 2026 Daejeon Pavilion Outcome Sharing Session" at the headquarters of Daejeon Startup Park, where it shared the achievements and best practices of Daejeon-based companies in expanding globally through their participation in CES.

The session was attended by about 40 people, including Vice Mayor for Political Affairs, Economy and Science Choi Seonga, Daejeon Center for Creative Economy and Innovation CEO Park Daehee, and executives and employees from 27 companies that exhibited at the CES 2026 Daejeon Pavilion. Participants reviewed the outcomes of the exhibition and exchanged views on difficulties encountered in entering global markets and on future tasks.

In early January 2026, the city participated in CES 2026 in Las Vegas and operated the Daejeon Pavilion, supporting the global market entry of a total of 27 local companies: 17 startups (in business for 5 years or less) and 10 growth-stage companies (in business for more than 5 years).

Photo provided by Daejeon City

In particular, the Daejeon Pavilion was set up in Eureka Park, the startup-only exhibition zone within CES, creating a business platform where companies with technological innovation and growth potential could meet global investors and buyers face to face.

During the CES exhibition period, approximately 4,500 people visited the Daejeon Pavilion, and a total of 1,088 export and investment consultations were conducted with global corporations, investors, and buyers, amounting to about 59.6 billion won.

Through this process, the pavilion generated tangible outcomes, including attracting investments totaling 1.55 billion won and signing 9 memorandums of understanding (MOUs). Many companies are continuing follow-up meetings and discussions even after the exhibition.

Notably, Gongcar Co., Ltd. signed a strategic partnership and memorandum of understanding (MOU) with AutoMobility Advisors, a U.S. company specializing in the mobility and rental car industry, to support its entry into the U.S. market.

EverySim Co., Ltd., which won a CES 2026 Innovation Award, also expanded its business cooperation network by signing MOUs with four companies, including UnitLab and TurbinCrew.

In addition, Hankook Nano Oat, which processes various industrial materials using its "underwater plasma synthesis" technology, signed a letter of intent (LOI) with Japan's Sakai Trading for the purchase of nickel, cerium oxide, and other nanomaterials by the ton, confirming the potential for expanding its overseas sales channels.

Photo provided by Daejeon City

The city cited its "performance-oriented exhibition support approach" as the key factor behind these achievements. From the pre-exhibition stage, it worked with local partners in the United States to arrange advance matching with investors and buyers tailored to each company's technology field and business stage, thereby enabling more substantive business meetings on-site during the exhibition.

At the outcome sharing session, participating companies said that exhibiting at CES allowed them to directly verify global market needs and technology trends, and that this, in turn, provided an opportunity to refine their future business strategies.

Daejeon City plans to use this event as a springboard to strengthen follow-up support so that the export and investment consultations conducted during CES can lead to concrete investment and business results. The city intends to back the sustained global growth of local companies through investment attraction support, overseas market entry consulting, and the establishment of global partnerships.

Vice Mayor for Political Affairs, Economy and Science Choi Seonga said, "CES is a stage where Daejeon-based companies can have both their technological capabilities and business potential verified in the global market," adding, "Based on the outcomes confirmed through this sharing session, we will continue to provide performance-oriented support so that local companies can achieve sustained growth in global markets."

This content was produced with the assistance of AI translation services.