"Brand Imprinted On Ice"

Uijeongbu Curling Arena in Gyeonggi Province announced on the 10th that it will hold an open call for companies to participate in the 2nd round of ice-surface advertising in 2026, in connection with the operation of commercial advertising on the curling rink ice surface.

Recruiting companies for ice-surface advertising at Uijeongbu Curling Arena. Provided by Uijeongbu Urban Corporation

Recruiting companies for ice-surface advertising at Uijeongbu Curling Arena. Provided by Uijeongbu Urban Corporation

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This round of ice-surface advertising will run for about two months, from March 25 to May 22, 2026, and applications will be accepted from February 5 to March 3, 2026. Applicants can download the application form from the notice titled "Guidance on Receiving Applications for Curling Arena Ice-Surface Advertising" on the Uijeongbu Urban Corporation website and submit it by email.


Corporate logos installed on the ice surface are directly exposed to spectators during games and various events, and they are also repeatedly exposed to external viewers through game broadcasts and video content.


The advertising fee is 500,000 won for a 51-day period, based on a minimum installation quantity of one CI, and Sundays, when the arena is closed, are excluded from the posting period. However, in consideration of the characteristics of a facility used by children and adolescents, certain business types may be restricted through the corporation's own review.


Meanwhile, Uijeongbu Urban Corporation, through ice-surface advertising at its ice rink and curling arena, attracted a total of 84 corporate logos nationwide for 2025 and secured revenue of 14.36 million won.



Kim Jangho, Acting President of Uijeongbu Urban Corporation, said, "Ice-surface advertising is a differentiated promotion method that leverages the unique characteristics of the arena," adding, "We hope it will provide companies with new promotional opportunities and serve as a stable operational foundation for the arena."


This content was produced with the assistance of AI translation services.

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