Keika Posts Record Highs with 2.4388 Trillion Won in Revenue and 76.0 Billion Won in Operating Profit

Keika, a directly managed used-car platform company, announced on the 10th that based on its provisional consolidated results for 2025, it posted annual revenue of 2.4388 trillion won and operating profit of 76.0 billion won, up 6.0% and 11.5%, respectively, from a year earlier. Both revenue and operating profit marked all-time highs.

In 2025, the used-car market saw the number of registrations fall by 2.2% year-on-year, as volatility in financial markets and concerns over an economic slowdown outweighed expectations of interest rate cuts. Even in this environment, Keika’s annual sales volume increased by 1.4% compared with the previous year, and its market share expanded to 12.7%.

Keika logo.

The company sold 156,290 used cars over the year. By channel, retail sales totaled 114,496 units, with online sales accounting for 55.9% of that figure. The company analyzed that as its Online-Merge-Offline (OMO), which combines online and offline channels, entered a stabilization phase, the balance between customer touchpoints and sales channels has been strengthened. The auction segment also continued to show clear growth. Annual auction sales reached 41,794 units, up 6.5% from the previous year, the highest level ever.

The platform strategy also supported the improvement in performance. Keika stated that the number of vehicles registered on its one-stop vehicle management platform “My Car,” launched in April 2025, surpassed 100,000 units as of January this year. The company explained that by expanding beyond a transaction-centered structure into a relationship-based platform that covers the entire vehicle life cycle, it has secured a medium- to long-term growth engine.

In addition, starting this year, Keika plans to evolve into a platform that encompasses all forms of transactions by launching new businesses such as a C2C safe direct-transaction service that supports person-to-person deals. Through this, the company aims to expand its addressable market and diversify its future revenue models.

Keika CEO Chung In-kuk said, “As the market structure is being reorganized around corporate operators, we are steadily expanding our market share based on brand trust, OMO infrastructure, and diversified purchase and sales channels,” adding, “We will continue to respond swiftly to market changes and pursue sustainable growth.”

This content was produced with the assistance of AI translation services.