Geochang-gun Selected for “Rural Keurieiteueo Support Program” Three Years in a Row

1,500 Cumulative Visitors and 350 Million Won in Sales
Results ... Strengthening Competitiveness in Participatory Rural Tourism

Geochang-gun in South Gyeongsang Province announced on the 9th that it has been selected for the “Rural Keurieiteueo Support Program,” organized by the Ministry of Agriculture, Food and Rural Affairs, for the third consecutive year.

The Rural Keurieiteueo program aims to revitalize the rural economy through “participatory tourism,” which goes beyond simple sightseeing and allows visitors to directly participate, learn, and relax.

Photo of Rural CrieTour in Geochang-gun.

“How to Play in Geochang” (Geochang-gun Council of Rural Experience and Recreation Villages and Babaground), a private consultative body in Geochang-gun, has planned and operated new tourism products that link local rural tourist attractions with rural experience and recreation villages. Over the past two years, it has recorded a cumulative 1,500 visitors and sales of 350 million won, injecting new vitality into the rural tourism industry. Building on these achievements, it applied for the third-year program and was finally selected.

Through this third-year project, Geochang-gun plans to further advance the wellness tourism products it has built so far. The highly rated “Mysterious Wellness, Geochang” has been restructured under the theme “Geochang, Stay in the Seasons.” In particular, the county plans to introduce unique Geochang-style wellness products by newly developing the “Along the Road to Geochang” package, which connects drive courses that offer different charms by season with K-gourmet products.

County Mayor Gu Inmo said, “Being selected for the Rural Keurieiteueo program for three consecutive years proves, on a national level, the competitiveness of our county’s rural tourism resources,” adding, “We will further strengthen stay-type tourism infrastructure so that visitors do not just make a one-off trip, but can settle as a ‘resident population’ that continues to build relationships with Geochang.”

Meanwhile, Geochang-gun has designated 2026 as the Year of Visiting Geochang and, under the vision of “A place for four-season healing, an inspiring journey to Geochang,” is operating major programs such as the Golden Apple Stamp Tour, “Grand Night in Geochang” moonlight night tour, and “Happiness for 100,000 won, Check-in to Geochang” (expansion of the 3GO program), with the goal of attracting 10 million tourists.

This content was produced with the assistance of AI translation services.