[Today’s New Product] Nailed the Crunch... Domino’s Pizza Reintroduces "Double Crust Dough"

Discontinued in 2020 after its 2003 debut
Now available for all pizzas in response to strong demand

Domino's Pizza announced on the 6th that it will reintroduce its "Double Crust Dough" by applying it to all products.

Domino's Double Crust Dough is characterized by having Gruyere cream cheese spread and quattro cheese fondue sandwiched between two thin crust dough layers. This dough delivers both a crispy crust texture and rich cheese flavor, and has been popular since its initial launch in 2003.

Provided by Domino's Pizza.

This product was discontinued in 2020, but as requests for its return continued, it was offered in a limited run last month through four varieties of "Double Crust LA Cheese Pole Galbi Steak." The company explained, "As customer response exceeded expectations, starting today, Domino's Pizza has made it possible to choose Double Crust Dough for any menu item by paying an additional 2,000 won."

In fact, when Domino's Pizza analyzed the sales data for the "LA Cheese Pole Galbi Steak Pizza," it found that 48.5% of customers who ordered the product chose the Double Crust Dough. Domino's Pizza took this as a clear sign of customer preference and decided to expand it to all products.

Meanwhile, starting today, Domino's Pizza is also running the "Heungmijinjin Coupon" promotion for members of its own app. By clicking the coupon draw button on the event page of the Domino's Pizza website, customers can receive coupons offering up to 50% off for pick-up orders.

This content was produced with the assistance of AI translation services.