Cortis Becomes First K-Pop Act to Headline NBA All-Star Halftime Show

Koreutiseu_'2026 Ruffles National Basketball Association All-Star Celebrity Game' image. National Basketball Association

Big Hit Music announced on the 4th that the group Cortis (CORTIS) will become the first Korean singers to perform on the halftime show stage during the NBA All-Star Weekend.

Cortis will stage the halftime show at the "2026 Ruffles NBA All-Star Celebrity Game" (hereinafter the All-Star Celebrity Game), which will be held on the 13th (local time) at Kia Forum in California, United States.

The NBA and ESPN introduced them by saying, "Cortis is the first K-pop artist in the history of the All-Star Celebrity Game to perform a halftime show," adding, "They have also been selected as 'Friends of the NBA' and are active as promotional ambassadors for the league."

The All-Star Celebrity Game is an event in which former NBA players, Hollywood actors, sports stars, and others form teams and play a game. It is considered one of the representative events of NBA All-Star Weekend and is broadcast live across the United States through ESPN.

Cortis will also become the first Korean singers to headline the "NBA Crossover Concert Series" to be held on the 12th at the Los Angeles Convention Center.

In addition, they have become the first K-pop artists to sign a partnership with the energy drink brand Red Bull. Their debut album track "Go!" was selected for the original soundtrack (OST) of the game "NBA 2K26" Season 4, which has recorded cumulative sales of 150 million.

This content was produced with the assistance of AI translation services.