Wanju County Enters the Era of 20 Million Visitors in 2025
The number of visitors to Wanju County exceeded 24 million as of 2025.
On the 4th, Wanju County announced that, according to an analysis by the Korea Tourism Data Lab of the Korea Tourism Organization, a total of 24.01 million people visited Wanju County last year, an increase of about 1 million compared to 2024.
The Korea Tourism Data Lab statistics analyze visitors based on data from telecommunications companies, credit card companies, and navigation services.
In particular, the visitor statistics exclude residents, people merely passing through the area, and frequent visitors within their daily living sphere, and instead count only those who stayed in the area for purposes such as tourism.
According to this survey, the most popular tourist destinations were Daedunsan, Moaksan, Songgwangsa and Oseong Village, Gosan Recreational Forest, Aquatic Park Amazon, and Deaja Arboretum, in that order.
Notably, the number of searches for "Wanju" on social media increased significantly by 42.3% year-on-year, demonstrating the growing interest in tourism to Wanju.
Wanju County has been leading the influx of visitors through a wide range of efforts, including operating themed tourism products to build a stay-type tourism system, strengthening online media promotion, revitalizing region-specific festivals, improving transportation, and implementing sports marketing.
Going forward, Wanju County plans to strategically promote marketing by sector, including tourism and sports, to attract more visitors to Wanju and to shift toward stay-type tourism. Key initiatives will include operating themed tourist trains, running a Healing City Tour Bus, promoting gastronomy tourism, and organizing familiarization tours in cooperation with related organizations for group tourists from the Seoul metropolitan area and other cities and provinces.
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Yoo Heetae, Mayor of Wanju County, said, "The fact that more than 20 million visitors a year have come to Wanju County means that our tourism competitiveness has strengthened," adding, "We will create a tourism environment where visits turn into stays, and further expand the attraction of group tourists from the Seoul metropolitan area to usher in the era of 30 million visitors."
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