InskoBee's "Coralhaze" Ranks No. 1 in Sales at Thailand "SHINSEGAE HYPERGROUND" Pop-Up

InskoBee's Gen-Z-targeted makeup brand "Coralhaze" has proven the power of K-beauty by generating an explosive response in the Thai market.

InskoBee announced on the 4th that it successfully wrapped up the "SHINSEGAE HYPERGROUND" pop-up store event held at Central World, the largest shopping mall in Bangkok, Thailand, from November 6 last year to January 30 this year.

The event, hosted by "SHINSEGAE HYPERGROUND," Shinsegae Department Store's platform that supports overseas expansion of K-fashion and beauty brands, served as an opportunity to introduce emerging K-beauty brands that embody Korea's trendy sensibility to Millennials & Gen Z in Southeast Asia. As it was held at the largest shopping destination in Southeast Asia, which attracts more than 150,000 visitors per day on average, it was regarded as the ideal venue for boosting brand awareness.

A total of 15 leading Korean K-beauty brands, including VT, Isoi, and Toun28, participated in the pop-up and engaged in fierce competition. During the event period, Coralhaze achieved the highest sales among all brands, widening the gap significantly with the second-place brand. In particular, lip makeup products accounted for 90% of its sales, firmly imprinting its identity as a brand strong in point makeup. Among them, the "Glow Lock Jelly Tint," featuring a unique padlock-shaped design, drove the boom by accounting for nearly half of total sales. It is analyzed that Thai consumers gave high marks not only to the excellent product performance but also to the eye-catching, differentiated package design.

Having confirmed its competitiveness in the Asian market, Coralhaze has reportedly been invited to the HYPERGROUND event scheduled to be held in Tokyo, Japan, this year. Accordingly, Coralhaze is expected to further accelerate its global expansion.

Since its brand launch in 2023, Coralhaze has shown rapid growth, winning the 1 million dollar Export Tower in 2024 and the 2 million dollar Export Tower last year, and is also expanding its customer base in Korea, mainly through Olive Young. In February, it is scheduled to launch "Fruity Jam Gloss," a high-pigment gloss that captures the colors of sweet fruit jam, through Olive Young, raising expectations in the market.

An InskoBee official said, "The performance of the Thailand pop-up store proves that Coralhaze's innovative design and trendy sensibility resonate in the global market," adding, "We plan to continue launching original products that meet the expectations of customers at home and abroad, thereby sustaining our high-growth trajectory."

This content was produced with the assistance of AI translation services.