Shinsegae Casa's Materaso Unveils "Materaso Showroom" in Seogyo-dong

Expanding Customer Touchpoints in Urban Daily-Life Commercial Districts

Shinsegae Casa announced on the 4th that its premium sleep brand Materaso will expand its brand showrooms, focusing on urban residential areas.

Through this, Materaso plans to raise brand awareness and favorability among the general public and increase this year's sales by more than 30% compared to the previous year.

On January 31, Shinsegae Casa opened a Materaso showroom on the first floor of the Casamia Seogyo branch, located in northwestern Seoul where foot traffic is highly concentrated.

Unlike existing offline channels that have focused on stores in department stores in the Seoul metropolitan area or specialty halls in key provincial hubs, the Seogyo showroom is a new offline format that provides a brand experience in the heart of an urban living area. Reflecting the commercial district characteristics of the Hapjeong and Hongdae area, which attracts a large population of young visitors, it aims to improve accessibility and serve as a base for expanding contact points with new customers.

Materaso Seogyo showroom view. Shinsegae Casa

The showroom is designed so that customers can experience and receive consultations on Materaso's entire bedroom lineup in a single space. It focuses on reducing the burden of choosing a mattress and providing consultations tailored to each customer's lifestyle and sleep habits. It also offers a one-stop shopping experience that connects product trial, consultation, and purchase by presenting sophisticated bedroom interiors centered on key products such as new bed frames including "Aman" and "Bern," and the "Le Move" motion bed.

It will also serve as a test bed that showcases upcoming new products ahead of their official launch to gauge customer reactions and demand. Based on consumer feedback, the showroom will be operated as a space for advancing marketing strategies and product planning.

A Shinsegae Casa representative said, "We plan to further strengthen direct communication with customers through offline spaces closely connected to consumers' daily lives, such as by adding another showroom in Nonhyeon-dong, Gangnam, within this year."

This content was produced with the assistance of AI translation services.