[Today's New Products] hy Launches Two "Mechnikov Greek" Yogurt Varieties

New Greek Yogurt Products Launched, Expanding the Mechnikov Brand Lineup
Unsweetened and Low-Sugar Formulations Target Both Meal Replacement and Snack Demand

hy has expanded its Mechnikov brand lineup with the launch of two new spoonable Greek yogurt products, "Mechnikov Greek."

On February 2, hy announced the release of "Unsweetened Plain Greek" and "Low-Sugar Matcha Greek" under the Mechnikov Greek line. The Unsweetened Plain Greek contains no added sugars other than those naturally present in milk. The Low-Sugar Matcha Greek uses domestically produced matcha and incorporates allulose to keep the sugar content at just 2 grams.

Mechnikov Greek is made using domestically sourced Grade 1A milk and a process that separates the whey. It is characterized by a dense texture and a rich yet mild flavor, with reduced tartness.

Each product comes in a 100g serving, making it suitable as a light meal replacement or to be enjoyed in various ways with fruit or nuts. The new products will be available first on Kakao Makers and can be purchased through the Naver Brand Store starting February 5.

The Mechnikov brand is inspired by the concept of probiotics and gut health theory introduced by Nobel Prize laureate Ilya Mechnikov in his book "The Prolongation of Life." This year marks the 30th anniversary of the brand’s launch, and the Greek line represents its expanded lineup. Consumer response has been swift: compared to the same month last year, Mechnikov’s offline sales, particularly at large supermarkets, have increased more than tenfold, while online sales have grown by over 280%.

In addition, hy is working to strengthen Mechnikov brand awareness by expanding consumer touchpoints. The company has released a Mechnikov commercial on major media channels such as TV and radio, humorously depicting various everyday situations set in a supermarket. Alongside this, a purchase verification event is being held, with prizes such as a one-don gold bar and department store gift certificates awarded through a drawing.

This content was produced with the assistance of AI translation services.