Musinsa Trading to Distribute Denmark-Based Brand 'Tekla' in Korea
First Distribution of a Global Lifestyle Brand
Musinsa's brand business specialized subsidiary, Musinsa Trading, announced on the 30th that it will officially distribute the Denmark-based lifestyle brand 'Tekla' in Korea.
Tekla is a global brand established in Copenhagen, Denmark in 2017. Inspired by art and architecture, it offers modern and practical designs, as well as high-quality bedding, homewear, towels, and home fabrics. The company has been recognized for its continuous efforts to reduce social and environmental impact, earning B-Corp certification.
Musinsa's brand business specialized subsidiary, Musinsa Trading, announced on the 30th that it will officially distribute the Denmark-based lifestyle brand 'Tekla' in Korea. Photo by Musinsa
View original imageWith this partnership, Musinsa Trading will distribute Tekla in Korea and plans to expand customer touchpoints through various channels, including a flagship store. The company also aims to broaden its portfolio from a focus on fashion to the lifestyle sector.
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Previously, Musinsa Trading has built its competitiveness as a domestic distribution partner for fashion and accessory brands such as JanSport and Dickies, as well as international fashion brands including 032c, Noah, Marine Serre, and Sleepy Jones.
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