DB Insurance Ranked No. 1 in Korea Consumer Protection Index for Financial Companies for 2 Consecutive Years
"Strengthening Proactive Consumer Protection Systems... Enhancing Trust"
DB Insurance was ranked first in the non-life insurance sector for the second consecutive year in the 2025 Korea Consumer Protection Index (KCPI) survey, organized by Korea Management Association Consulting.
The KCPI is a survey that measures consumer perceptions at each stage of the consumption process and incorporates data on consumer complaints and damages, as well as the number of external complaints filed with the Financial Supervisory Service. It is an index developed by Korea Management Association Consulting in 2021 to objectively assess financial companies' consumer protection capabilities.
In this year's survey, DB Insurance received positive evaluations for its proactive consumer protection activities, such as strengthening support for financially vulnerable groups, implementing a preemptive complaint prevention process centered on a dedicated consumer protection team, and introducing an artificial intelligence (AI)-based complaint monitoring system.
Amid the financial authorities' significant strengthening of consumer protection, DB Insurance recorded the lowest number of complaints per 100,000 people among the 'Big 5' non-life insurers (Samsung Fire & Marine Insurance, DB Insurance, Meritz Fire & Marine Insurance, Hyundai Marine & Fire Insurance, and KB Insurance) in the third-quarter complaint disclosure. The company also achieved the largest year-to-date decrease in the number of complaints.
DB Insurance introduced an early warning system for complaints, categorizing complaint occurrences into 'caution' and 'warning' levels and notifying frontline staff accordingly. This enabled employees in the field to proactively detect signs of frequent complaints.
By applying mobile mirroring techniques to telemarketing (TM) operations and expanding multilingual 'happy call' services for foreign policyholders, DB Insurance eliminated factors that could lead to incomplete sales, thereby preventing potential disputes at the contract signing stage.
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A DB Insurance representative stated, "This top ranking is an objective recognition of our efforts to practice consumer-centric management," adding, "We will continue to spread a culture of consumer-centric management based on customer trust and strive to become the company with the highest service quality as experienced by our customers."
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