Namyang Dairy to Hold "Infant Nutrition Live Show" on the 11th...Up to 57% Off Products
Year-End Special Live Commerce for Formula and Baby Food
Expanding Consumer Engagement Through Interactive Events Like "Communication King"
On December 11, Namyang Dairy Products announced that it will hold the "2025 Year-End Appreciation Special Discount Event" live commerce broadcast on its official online store "Namyang Mall" at 8:00 p.m. During this broadcast, major infant nutrition products, including the flagship powdered formulas "I am Mother" and four types of "Imperial XO," as well as the baby drink "Aikoya" and convenient baby food "Mom's Cooking," will be offered at discounts of up to 57%.
The four types of powdered formula (stages 2 and 3, 800g, 6 cans) will be available in large-volume special deals with discounts of up to 46%. The three-can sets of "I am Mother Comfort Care" and "Organic Goat Infant Formula" will be offered at discounts of up to 36% and 40%, respectively. The sodium-safe baby food "Mom's Cooking Sauce" (2 types, 100g, 10 packs) will be discounted by up to 57%, and "Aikoya Yogurt Cubes" (3 types, 17g, 8 packs) will be discounted by up to 55%.
A "1-hour time deal," available exclusively during the live broadcast, will also be offered. The convenient "I am Mother Liquid Stage 2" (24 bottles), ideal for outings and nighttime feedings, will be available for 24,000 won, and "I am Mother Probiotic Drops," which support digestive health, will be available for 15,900 won.
Consumer participation events have also been enhanced. Customers who purchase over 150,000 won will receive a complimentary "Aikoya Organic First Barley Tea," made from domestically sourced organic ingredients. In addition, the top five participants in real-time chat will be selected as "Communication Kings" and will receive "French Cafe Stevia Goat Milk Protein Coffee." Three winners of the quiz event will be named "Quiz Kings" and will receive "Da Vinci Free-Range Baby Cheese Stage 1." Additional benefits, such as member-exclusive discounts, shopping cart coupons, and free shipping, are available upon free registration for the Namyang Mall membership program "S Club."
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Namyang Dairy Products is expanding its live commerce operations by focusing on special deals for flagship products and strengthening consumer engagement. The "Matcha Emong" live commerce event held in August was sold out on both occasions, and in October, a baby food concept live broadcast was introduced. Another "Second Year-End Live Commerce" event is scheduled for 10:00 a.m. on December 23.
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