Namyangju City Launches Joint Public-Private-Police-Academic Child Safety Campaign Featuring Jeong Yak-yong and Police Mascots

Namyangju City in Gyeonggi Province (Mayor Joo Kwangdeok) conducted a joint public-private-police-academic "School Route Child Safety Campaign" at the intersection in front of Dasan Hangang Elementary School on the 10th, featuring the Jeong Yak-yong character as well as police mascots Podori and Posuni.

Joo Kwang-deok, Mayor of Namyangju, and other attendees conducted a joint public-private-police-academic "School Route Child Safety Campaign" featuring the Jeong Yak-yong character along with Podori and Posuni at the intersection in front of Dasan Hangang Elementary School on the 10th. Provided by Namyangju City

This campaign was organized to prevent crimes against children and to create a safer environment for students on their way to school. The city actively utilized the Jeong Yak-yong character to make the campaign more approachable for children, and combined it with police mascots to provide visual elements that naturally encouraged safe behavior.

Over 100 people participated in the campaign, including Mayor Joo Kwangdeok, Dasan Hangang Elementary School, Dasan 2-dong, Namyangju Nambu Police Station, Guri Namyangju Office of Education, and local organizations from Dasan 2-dong. Notably, one Jeong Yak-yong mask and 15 sets of traditional scholar robes and caps were prepared for key participants to wear, while Podori and Posuni also made appearances to create a cheerful atmosphere on the way to school.

The Jeong Yak-yong character team and police mascots walked around the intersection holding placards with child safety messages and interacted with students on their way to school. Staff dressed in scholar robes provided guidance on how to use crosswalks safely, and also delivered educational content linked to local branding to encourage student interest and participation.

Students enthusiastically took part in the campaign by taking photos with the large masks, traditional costumes, and characters, while parents responded positively to the friendly approach. The campaign also aimed to help maintain safety awareness among students even during the winter break.

The city plans to further expand child safety campaigns utilizing the Jeong Yak-yong character in the future. It will promote character-based safety education programs that reflect local identity and aims to enhance the sense of child safety through inter-agency cooperation.

Mayor Joo Kwangdeok emphasized, "With the Jeong Yak-yong character and police mascots working together, we created an opportunity for children to receive safety messages in a more accessible and friendly way," adding, "We will continue to implement effective child safety initiatives going forward."

Lee Sangho, Principal of Dasan Hangang Elementary School, who participated in the campaign, said, "It is meaningful that students can have a happy experience on their way to school while also learning about safety."

Kim Gwangseok, Head of the Crime Prevention and Response Division at Namyangju Nambu Police Station, stated, "Activities involving Podori and Posuni help enhance crime prevention and traffic safety awareness," adding, "We will strengthen our response system in cooperation with the local community."

The head of the Dasan Hangang Elementary School Parents Association also said, "Our association will continue to expand on-site cooperation to ensure the safety of students at school."

This content was produced with the assistance of AI translation services.