Jeongseon County in Gangwon Province announced on December 10 that it will conduct an "End-of-Year Hometown Love Donation Intensive Promotion" campaign to foster a wider atmosphere of participation in the Hometown Love Donation Program as the year draws to a close.

Jeongseon County Office view. Provided by Jeongseon County

Jeongseon County Office view. Provided by Jeongseon County

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The county will carry out intensive promotional activities targeting a wide range of groups, including former residents, local institutions and organizations, and corporate employees, to encourage greater participation in donations. Official cooperation letters will be sent to nationwide hometown associations, alumni groups, and school reunions to encourage end-of-year donations, while direct promotional efforts will be strengthened for employees of Kangwon Land.


In particular, the county plans to boost interest in donations by running the "End-of-Year in Jeongseon" event, which is tailored to the festive season.


This event is open to those who donate at least 100,000 won to Jeongseon County, and all eligible donors will be automatically entered. A total of 50 winners will be selected by lottery to receive additional gifts, and the winners will be individually notified via text message on January 6, 2026.


The additional gifts, which will be provided alongside the standard rewards and tax deduction benefits, consist of a "Jeongseon Gondre Talk & Jeongseon Nutrition Gondre Talk" set (valued at 30,000 won). This product is designed to allow recipients to conveniently enjoy the nutrition and flavor of Jeongseon gondre (wild mountain vegetable).


In addition, the county is intensifying promotional efforts to foster a voluntary donation culture among its employees, hoping this positive momentum will extend to residents and neighboring institutions. Promotional materials are being distributed at institutional and organizational meetings to encourage staff to participate in donations by December 20, and the county is working to establish a year-end donation culture that brings together both residents and public officials.


The county is actively utilizing hometown love donations to improve resident welfare and expand local infrastructure. Initiatives such as the distribution of mobility aids for seniors and upgrades to unmanned civil document issuance kiosks have enhanced daily convenience, and the county plans to continue operating the program transparently and efficiently so that donations further improve quality of life and revitalize the community.



Kim Younghwan, Director of Planning, stated, "The end of the year is a time when people think of their hometowns and share their hearts more than ever. We hope that this intensive promotion period will raise greater awareness of the Hometown Love Donation Program and inspire warm participation that contributes to the development of Jeongseon County."


This content was produced with the assistance of AI translation services.

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