'Jindo Gopchang Gim Pop-up' to Open in Seongsu-dong, Seoul

Experiential Promotion Targeting the 10s and 20s Demographic

Jindo County Office.

Jindo County in South Jeolla Province announced on December 9 that it will operate the 'Jindo Gopchang Gim Pop-up Store' in Seongsu-dong, Seoul, from December 12 to 14, in an effort to expand its connection with younger consumers.

The pop-up store will be held at 'D.AY', a multi-cultural space located at 99 Yeonmujang-gil. The event aims to reinterpret the appeal of Jindo Gim-the largest domestic producer of gopchang gim, made using traditional techniques-through a modern sensibility.

This event was planned as part of a project to strengthen brand competitiveness following the designation of the '2024 Gim Industry Promotion Zone.' It is designed so that the 1020 generation, who have become a core consumer group, can directly see, touch, and experience the products.

The promotional space is themed 'Teto Gim, Egenbap,' reflecting the lifestyle of Millennials & Gen Z who value self-care and health. On-site, unique experience programs such as 'lifting a gim barbell' and 'charging cycle energy' will highlight the health benefits of Jindo Gim. There will also be a raw gim experience zone where visitors can feel the original texture and thickness of the seaweed.

In addition, new products developed through the Gim Industry Promotion Zone project will be on display, further enhancing the diversity and brand image of Jindo Gim.

A county official stated, "The Seongsu-dong pop-up store is a new attempt to present the excellent quality of Jindo Gopchang Gim in a sophisticated way," adding, "We will continue to pursue sensory promotional strategies based on consumer feedback." The official also expressed hope that "this event will raise the value of Jindo Gim and serve as an opportunity to expand it as a tourism resource."

Meanwhile, the pop-up store will offer tastings of Jindo Gim and various experience programs, and will be open to everyone from December 12 to 14.

This content was produced with the assistance of AI translation services.