Kyochon Moonbear Expands Premium Hotel Channels with Entry into Orakai Cheonggyesan Hotel

Introducing a Lineup of Five Craft Beers: Lager, Ale, and IPA

Moonbear, the craft beer brand operated by Kyochon F&B, which also runs Kyochon Chicken, announced on December 9 that it is expanding its premium hotel channels by entering Orakai Cheonggyesan Hotel.

Located at the entrance of Cheonggyesan in Seocho-gu, Seoul, Orakai Cheonggyesan Hotel is a four-star premium hotel with 193 rooms. It operates under the 'Premier Collection' brand, a top-tier label of the global hotel chain Best Western. Guests can enjoy Moonbear craft beer at 'LEVEL B1 Restaurant & Pub,' which is harmoniously integrated with the hotel's central garden.

Four types of Moonbear craft beer sampler available at Orakai Cheonggye Mountain Hotel. Kyochon F&B

With this new partnership, Moonbear is offering a total of five varieties: Windy Hill Lager, Moondance Golden Ale, Jiteunbam Pale Ale, Sobinblanc IPA, and Moscato Sweet Ale. This premium selection is well-suited to the diverse needs of customers attending weddings, family gatherings, and business events.

Moonbear boasts a wide flavor spectrum, ranging from authentic German-style lagers to fruit-forward IPAs and sweet ales. Notably, last year, Moonbear was recognized for its product excellence as a premium beer brand by winning the 'Country Winner' gold award at the prestigious World Beer Awards.

Through this collaboration, Moonbear plans to continue expanding into various lifestyle spaces by conveying the brand’s unique appeal and philosophy at premium hotels. The company is also diversifying its brand experience through strategic product curation tailored to each hotel's concept and customer profile. Previously, Moonbear expanded its distribution channels by operating the 'Moonbear Zone' at Holiday Inn Incheon, collaborating with Grand Hyatt Seoul for the summer season, and participating in the autumn-exclusive 'Beer Festa' at JW Marriott Hotel Jeju, among other partnerships with major premium hotels and resorts nationwide.

A Moonbear representative stated, "We are delighted to showcase Moonbear’s unique sensibility and quality to customers visiting premium hotels," adding, "We will continue striving to share the joy of craft beer that Moonbear pursues in a variety of spaces."

This content was produced with the assistance of AI translation services.