Kim Beomseok, Baemin CEO: "We Will Spare No Effort in Tech Investment to Create an Environment Focused on Business"

Baemin Partner Festa Held on December 8
Lectures Highlighting Food Service Trends and Management Strategies

Woowa Brothers, the operator of Baedal Minjok, held the '2025 Baemin Partner Festa,' a free offline event for food service industry professionals in South Korea, at the aT Center in Yangjae-dong, Seocho-gu, Seoul on December 8.

Now in its sixth year, the Baemin Partner Festa is a free offline event open to all those interested in the food service industry, including Baemin-affiliated partners (restaurant owners), business operators, and aspiring entrepreneurs. Starting this year, Baemin has expanded and reorganized its 'Baemin Food Service Conference,' which began in 2020, into a collaborative platform aimed at driving growth across the entire food service sector.

The Baemin Partner Festa featured a variety of expert lectures, demonstration programs, and booths related to food service solutions, all designed to help attendees find the right growth strategies for their businesses. The event included the 'Vision Stage,' which provided an overview of Baemin's future direction and next year's trends; the 'Live Cooking Stage,' where renowned chefs showcased live cooking performances; and the 'Know-How Stage,' offering tips for smart store management, such as how to leverage artificial intelligence (AI).

On the 8th, at the aT Center in Yangjae-dong, Seocho-gu, Seoul, Kim Beomseok, CEO of Woowa Brothers, is delivering the keynote speech at the '2025 Baemin Partner Festa' event. Woowa Brothers

In his opening keynote, Kim Beomseok, CEO of Woowa Brothers, stated, "We will spare no effort in providing support and investing in technology to create expectations for growth through Baemin," adding, "We will enhance partner-oriented services, actively introduce AI features, and create an environment where partners can focus solely on their business, while strengthening diverse growth opportunities in line with current trends."

Baek Inbeom, Chief Product Officer (CPO), added, "Improving the quality of delivery and customer service (CS) will be our top priority," and said, "We will create more growth opportunities with technologies and services for our partners' future." He also introduced new features to improve store management efficiency. Baemin plans to revamp the 'Store Statistics' page so that sales, orders, and advertising marketing performance can be viewed at a glance, and to expand functions such as AI-powered review management.

The '2025 Baemin Partner Awards' ceremony, which spotlights partners who have achieved remarkable growth through Baemin, was also held. The top honor, the 'Baemin Hero' award, was presented to partner Kim Jingun, who operates the 'Harudupbap' restaurant in Daegu.

The Baemin Partner Festa also featured a variety of lectures and unique demonstrations offering growth strategies. Kim Samhee, Director of the Korea Foodservice Industry Research Institute at the Korea Foodservice Industry Association; Park Hyunyoung, Director of the Lifestyle Change Observatory; and Min Kyungyoung, Manager at Woowa Brothers, participated in a panel discussion on "2026 Food Service Trends and Store Survival Strategies," where they discussed notable changes in the industry this year and practical management strategies for restaurants.

Director Kim Samhee commented, "Rather than focusing on what to eat, the key to competitiveness is offering customers choices tailored to their preferences and situations, in line with the growing demand for how they can eat." Manager Min Kyungyoung noted, "Previously, it was common to reduce portion sizes for single servings, but now set and combination menus designed specifically for individuals have become a new category." Director Park Hyunyoung added, "K-Food, popular among foreign tourists, is now more than just about taste. The trend is to install delivery apps, place orders, and share the entire process on social media as a complete experience."

The Live Cooking Stage captivated the audience with performances by renowned chefs. Jung Jiseon, owner-chef known as the 'Queen of Dim Sum,' competed in a unique cooking battle against an AI-generated Yuxiang Rou Si recipe. Attendees were able to observe the cooking process firsthand, taste the dishes, and experience the future of AI-driven menu development.

Shin Dongmin, owner-chef of Menya Miko, energized the event with a special performance demonstrating the breakdown of a large yellowtail, sharing tips on how to utilize each part and strategies for creating delivery-friendly menus. Sa Cheolje, who operates the YouTube channel 'Sagoon Cafein' with 250,000 subscribers and Omelas Coffee, shared next year's trends for cafes and coffee.

A Baemin representative stated, "We will continue to actively incorporate the experiences and feedback shared at the event to become a platform that grows together with our partners."

This content was produced with the assistance of AI translation services.