Hansae Yes24 Cultural Foundation Signs MOU with National Asia Culture Center

Promotion of Southeast Asian Literature Series and International Cultural Exchange Exhibitions

The Hansae Yes24 Cultural Foundation announced on December 5 that it has signed a Memorandum of Understanding (MOU) with the National Asia Culture Center (ACC) to promote the development of Asian culture and the arts.

The Hansae Yes24 Cultural Foundation signed a Memorandum of Understanding (MOU) with the National Asia Culture Center on the 2nd to promote cultural exchange between Korea and ASEAN. From left, Kim Sanguk, Director of the National Asia Culture Center, and Baek Sumi, Chairperson of the Hansae Yes24 Cultural Foundation. Provided by Hansae Yes24 Cultural Foundation.

This agreement was initiated to revitalize cultural and artistic exchanges between Korea and ASEAN countries and to enhance cultural understanding.

Celebrating its 10th anniversary this year, the ACC is the only integrated cultural and arts institution in Korea dedicated to leading cultural exchanges between Korea and Asia, and it is carrying out a variety of cultural exchange projects. The Hansae Yes24 Cultural Foundation has been supporting and collaborating with the ACC since last September, starting with the 'Asia Literature Forum' and 'Reading ACC,' in alignment with the ACC's ongoing ASEAN cultural exchange initiatives.

Through this agreement, the two organizations will establish a cooperative framework to promote the advancement of culture and the arts. To this end, they plan to jointly develop and activate content and share human and material resources in areas such as literature, academia, exhibitions, and international exchange programs.

Baek Sumi, Chairperson of the Hansae Yes24 Cultural Foundation, stated, "The Hansae Yes24 Cultural Foundation has been working to widely promote the value of ASEAN literature and the arts, and to foster a deep mutual understanding between Korea and Asia. Going forward, we will continue to support the active introduction of Asian culture and the arts in Korea in partnership with the National Asia Culture Center, the hub of Asian cultural exchange in the country."

Meanwhile, the Hansae Yes24 Cultural Foundation is a social contribution foundation established in 2014 by Kim Dongnyeong, Chairman of Hansae Yes24 Holdings, with his personal funds. The foundation is carrying out a variety of projects to expand exchanges between Korea and Asian countries beyond economic cooperation into the cultural sphere.

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