Taebaek City Launches 'Winter Emotion' Content with Influencers to Captivate the 2030 Generation

Taebaek City Targets Winter Tourism Peak via Social Media
Strengthening the 'Taebaek, a Year-Round Tourist City' Brand
Boosting City Image with Winter Content... Anticipating Growth in Stay-Type Tourism

Taebaek City in Gangwon Province (Mayor Lee Sangho) is launching a full-scale influencer collaboration campaign on social media targeting the 2030 generation to mark the peak of the winter tourism season, aiming to further promote its image as an emotional winter travel destination.

Taebaek City is actively promoting influencer collaboration SNS promotional content targeting the 2030 generation to welcome the winter tourism peak season. Photo by Taebaek City

The city plans to collaborate with two influencers specializing in travel and winter sports, primarily targeting the 2030 generation who mainly use Instagram. The goal is to present Taebaek's captivating winter landscapes and local tourist attractions in a more stylish and engaging way, offering promotional content from a fresh perspective.

The filming will focus on key tourist sites, including Hwangbuja Daughter-in-law Park, which has recently gained attention due to the installation of nighttime landscape lighting, as well as Tongri Tantan Park and Hwangji Pond.

Videos will capture the nighttime scenery where winter lights and illuminations blend together, emotional walking trails, and seasonal experiential tourism elements. These will be released sequentially through the influencers’ Instagram accounts starting in mid-December.

A Taebaek City official stated, "As recent travel trends focus on emotional experiences and real-time sharing, collaborating with influencers will serve as an effective opportunity to quickly spread awareness of Taebaek’s tourist attractions nationwide. We also expect it to help revitalize stay-type tourism and enhance the city’s image."

Meanwhile, throughout 2025, Taebaek City has continued to pursue a year-round, seasonally tailored social media tourism promotion strategy, including influencer collaboration content production for spring and summer and the '2025 Taebaek Autumn Video Contest.'

Going forward, the city plans to accelerate the establishment of the 'Taebaek, a year-round tourist city that everyone wants to revisit' brand by producing digital content that highlights the unique characteristics of each season.

This content was produced with the assistance of AI translation services.