Gongju National Heritage Night Walk Wins Three Pinnacle Awards

Sweeping Gold, Silver, and Bronze Among 70 Festivals Nationwide
Differentiated Strategy Utilizing Modern National Heritage Sites Earns High Praise

The 'Gongju National Heritage Night Walk,' organized by the Gongju Cultural Tourism Foundation in South Chungcheong Province, stood out by sweeping three categories at the Korean Conference of the International Festivals & Events Association (IFEA).

The promotional and content strategies utilizing modern national heritage sites have been credited with garnering enthusiastic responses from Millennials & Gen Z and family tourists.

The Gongju Cultural Tourism Foundation announced on the 4th that the 'Gongju National Heritage Night Walk' won three awards-Gold in Promotional Design, Silver in Cultural Heritage Utilization Program, and Bronze in Merchandise-at the 19th Pinnacle Awards Korea, held in Buyeo County, South Chungcheong Province, from December 1 to 2.

This event, hosted by the Korean chapter of the International Festivals & Events Association, featured participation from 45 local governments and foundations and 70 festivals nationwide.

The Pinnacle Awards is an international festival evaluation program that selects outstanding festivals based on global standards and is often referred to as the "Olympics of the festival world."

The Gongju National Heritage Night Walk received high praise for its promotional materials and merchandise featuring images of modern national heritage sites such as the former Gongju Town Office, Gongju Jeil Church, and Gongju Jungdong Cathedral. The strong response from Millennials & Gen Z and family tourists was particularly well received.

Additionally, the event was recognized for operating a variety of experiential programs that reflected the historical background, stories, and symbolism, thereby creating differentiated nighttime cultural heritage content compared to other regions.

The Gongju National Heritage Night Walk has won the Pinnacle Awards for two consecutive years, following last year's achievement, and plans to present Gongju's modern cultural heritage in new ways in 2026.

CEO Kim Jigwang stated, "This award is the result of our efforts to spread the value of Gongju's modern national heritage together with local citizens," adding, "We will continue to create a sustainable festival that grows alongside the community."

This content was produced with the assistance of AI translation services.