Lotte Homeshopping Offers Global Field Training in Hanoi, Vietnam for Aspiring Broadcasters

First-Ever University-Industry Cooperation Program in the Industry
Three Outstanding Teams Selected in the 'Creator Class' University Competition
Exploring K-Distribution at Landmarks Including Westlake Hanoi

Lotte Homeshopping announced on December 3 that it will conduct global field training for about 20 university students aspiring to become future broadcasters in Hanoi, Vietnam, until December 5. The program includes exploring K-distribution channels and attending special lectures by local experts.

Lotte Homeshopping is conducting global field training for about 20 university students aspiring to become future broadcasters in Hanoi, Vietnam, including exploring K-distribution channels and special lectures by local experts. Participants, including Dongkyu Lee, Head of Communications at Lotte Homeshopping, are taking a commemorative photo at Lotte Mall Westlake Hanoi. Provided by Lotte Homeshopping (second from the right in the back row) Dongkyu Lee, Head of Communications at Lotte Homeshopping

This training is part of the industry’s first university-industry cooperation program, "Creator Class University Competition," which has been operating since September. The curriculum connects university lectures and live commerce practice with potential recruitment opportunities. As the final stage, an overseas training program was planned to explore global local distribution markets.

About 20 university students from three teams with outstanding achievements are visiting Hanoi, Vietnam, with support from Lotte Homeshopping, to experience the local distribution market, which is considered a successful case of K-distribution’s establishment.

The previous day, Dongkyu Lee, Head of Communications at Lotte Homeshopping, along with other officials and students, visited "Lotte Mall Westlake Hanoi," a landmark in Hanoi. By touring the stores and cultural facilities, they observed local consumer trends and confirmed the achievements of Korean distribution companies’ overseas expansion.

Additionally, practical training programs were held, including analysis of local distribution channels, successful cases of K-distribution, and trends in Vietnam’s live commerce, all led by local distribution experts. The group also plans to continue their field training by visiting attractions such as the Hallyu Culture Street in the Mega Grand World theme park, Hoan Kiem Lake, and the Train Street Village.

Lee stated, "To foster the next generation of broadcasting talent, we have designed a systematic university-industry cooperation curriculum that includes university lectures, broadcasting practice, and overseas training, starting from the second half of this year. The final stage, the overseas training program, goes beyond simple tours to offer practical field training and expert-led education in Vietnam, which is recognized as a representative success market for K-distribution. We will continue to focus on nurturing future talent in the distribution industry."

Meanwhile, since its launch in 2023, more than 200 people have completed the Lotte Homeshopping "Creator Class" program, which is now in its fifth cohort, and are currently working in the media industry as show hosts, YouTubers, and more.

This content was produced with the assistance of AI translation services.