"Font Size Increased by 20% and Features Simplified" Shinhan Investment Launches 'Simple Mode' MTS for Seniors
On December 2, Shinhan Investment Corp. announced that it has introduced a so-called "Simple Mode" service to its mobile trading system (MTS), which enlarges major screen text by 20% and simplifies the order and transfer processes for seniors and novice investors. Reflecting the financial authorities' guidelines to enhance accessibility to financial services for seniors, the service is designed to make the MTS easier and more convenient for customers with limited investment experience.
The newly launched Simple Mode has been initially applied to the most frequently used screens, such as watchlist, current price, order, balance, and transfer. Simple Mode can be easily turned on or off with a single setting from the MTS home screen, allowing users to switch instantly depending on their needs.
Compared to the previous interface, the font size has been increased by at least 20%, and English-based financial terms such as 'USD' and 'JPY' have been replaced with Korean terms like 'US Dollar' and 'Japanese Yen' to help customers unfamiliar with financial jargon understand more intuitively.
The company also minimized inconvenience throughout the transaction process. The order screen, which is crucial but prone to mistakes, now features a separate 'Simple Order' function that rearranges only the essential information for clarity and reduces the number of input steps. For the more complex transfer process, the current and remaining steps are visually displayed to reduce confusion. To prevent financial fraud, a 'Report Incident' shortcut has been added to the MY Home screen, allowing users to immediately report any suspicious transactions.
Han Ilhyun, Head of Platform Business Division at Shinhan Investment Corp., stated, "This Simple Mode is not just a simple UI update, but a service that redesigns the financial platform from the ground up from the customer's perspective." He added, "Based on customer feedback and suggestions after the launch, we will continue to expand the applicable screens and features."
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Shinhan Investment Corp. plans to further develop Simple Mode into a customized UI-based service tailored to different investor types and to continue innovating its platform to enhance digital usability for financial consumers.
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