Kyowon Red Pen Sees Membership Surge for "Perfect Literacy" Just One Month After Launch

Membership Reaches 7,000

On December 2, Kyowon Red Pen announced that its literacy enhancement program for elementary students, "Perfect Literacy: Elementary Reading Project" (Perfect Literacy), has reached 7,000 members just one month after its launch.

Kyowon Red Pen has subdivided the concept of literacy into three categories: reading fluency, reading comprehension strategies, and vocabulary improvement. The company developed a specialized literacy curriculum covering all three areas, which was reviewed by experts before launching "Perfect Literacy" in November.

Kyowon Red Pen attributes the increase in membership to the product's competitiveness and the growing consensus among parents about the importance of literacy education. "Perfect Literacy" is a 52-week program designed for pre-elementary and elementary students, consisting of an app, books, and weekly video-based guidance. Each week, students read one book and then use the app for reading, comprehension, and vocabulary training. Based on their learning, they receive one-on-one guidance from a teacher via video call every week.

In particular, when combined with Kyowon Red Pen's signature reading program, "Creative Convergence Complete Reading," students can build background knowledge by reading books from various fields, helping to develop consistent reading habits and creating a synergistic effect.

Additionally, Kyowon Red Pen is currently offering the "KED-L" literacy diagnostic test for free on its official website, allowing parents to objectively assess their children's literacy levels. The test uses passages from various genres to evenly evaluate vocabulary, factual understanding, inferential understanding, and critical understanding. After approximately 20 minutes of online testing, a personalized report is provided, analyzing each student's strengths and weaknesses by area, so they can check their current level and skills.

A Kyowon Red Pen representative stated, "Kyowon Red Pen will continue to develop programs that help children build the learning strength they need."

This content was produced with the assistance of AI translation services.