OB Beer Donates 200 Million Won for Preservation of Jeju Haenyeo Culture and Natural Heritage

Renovation of the 'Gwakjiri Haenyeo Rest Area'
Ongoing Coastal Cleanup Activities in Jeju

OB Beer announced on December 1 that it has donated a total of 200 million won to preserve Jeju's haenyeo culture and natural heritage, and has newly renovated the 'Gwakji-ri Haenyeo Changing Room' in Aewol-eup, Jeju City.

OB Beer held a completion ceremony on the 28th for the remodeling of the ‘Gwakji Haenyeo Changing Room’ in Aewol-eup, Jeju City, and took a commemorative photo with haenyeo divers and local residents in front of the Gwakji Haenyeo Changing Room.
[Photo by OB Beer]

The haenyeo changing rooms are essential facilities supporting the traditional fishing activities of haenyeo divers, but many of these facilities have become outdated, leading to ongoing calls for improvements. This remodeling project was carried out to enhance the sustainability of haenyeo culture and to protect the traditional fishing heritage of the local community.

Koo Jabeom, Senior Executive Vice President of OB Beer, stated, "We hope the newly established haenyeo changing room will help ensure the safety and comfort of the haenyeo divers in their activities," adding, "We will continue to strengthen our cooperation with the local community and related organizations to support the preservation of Jeju's haenyeo culture and the sustainable conservation of its natural heritage."

In addition to supporting haenyeo culture, OB Beer continues to collaborate with the Jeju World Heritage Center to preserve Jeju's World Natural Heritage. In April, the company organized a coastal cleanup 'plogging' program at the Suwolbong Geotrail, a UNESCO Global Geopark site, with participation from about 100 employees.

This content was produced with the assistance of AI translation services.