[Today's New Release] Limited Edition "FiLite Double Cut"... Reduced Purine and Calories

HiteJinro Cuts Purine by 90% and Calories by 33% Compared to FiLite Fresh

HiteJinro announced on December 1 that it will launch a limited edition of its functional sparkling beer, "FiLite Double Cut," which features reduced purine and calorie content.

FiLite Double Cut is the only functional sparkling beer in Korea that contains 90% less purine-an ingredient known to cause gout-compared to the original FiLite Fresh, and 33% fewer calories. While lowering both of these components, the product maintains the signature fresh low-temperature aging process of FiLite, ensuring a cool and refreshing taste.

This new product has an alcohol content of 3.5% and is available exclusively in a 350mL can. It will be sold in limited quantities at supermarkets and large retailers nationwide starting December 3. The factory price is set about 8% lower than the 355mL can of the original FiLite Fresh, reducing the burden on consumers.

Oh Sungtaek, Executive Director of Marketing at HiteJinro, stated, "HiteJinro's sincere challenge, which began with the desire to address the concerns of health-conscious consumers, has now evolved into the expanded functionality of 'Double Cut' this year. We hope this new option will appeal to consumers who want both health-consciousness and refreshment."

This content was produced with the assistance of AI translation services.