Donghae City Successfully Concludes 'Samhwa Saturday Market,' Driving Revitalization of Local Commerce

Taking Advantage of Its Location at the Entrance to Mureung Valley
"Come Visit, Samhwa Saturday Market" Wraps Up This Year's Operations
Achievements in Attracting Tourists and Promoting Urban Regeneration Hub Facilities

The 'Samhwa Saturday Market,' promoted by Donghae City in Gangwon Province as part of the Samhwa District urban regeneration project, concluded its operations for the year on the 29th.

Donghae City is operating the 'Samhwa Saturday Market,' promoted as part of the Samhwa District Urban Regeneration Project, as of the 29th. Photo by Donghae City

The Samhwa Saturday Market was held every Saturday for a total of 10 weeks from September 27 to November 29 at the entrance of Samhwa Market. It is evaluated to have achieved meaningful results in revitalizing the local commercial district, attracting tourists, and promoting urban regeneration hub facilities.

The Samhwa Saturday Market was planned with the goals of revitalizing Samhwa Market, increasing local residents' income, and promoting urban regeneration hub facilities. Taking advantage of its location at the gateway to a tourist attraction, the market provided a space where visitors to Mureung Valley, tourists using tour buses, and local citizens could naturally stop by and spend time.

Initially, the market was led by local organizations and village cooperatives in Samhwa-dong, but since there were limitations to a resident-led operation that had to be managed alongside their livelihoods, Donghae City enhanced its support system. As the event continued, the city expanded its programs in various ways, such as installing a temporary stop for the city tour bus and hosting busking performances.

Donghae City is operating the 'Samhwa Saturday Market,' promoted as part of the Samhwa District urban regeneration project, as of the 29th. Photo by Donghae City

In addition, the participation of resident councils from the Balhan and Songjeong districts, who sold local agricultural products and food, was significant in realizing an interlinked urban regeneration model across different areas.

Jung Hayoun, Head of the Urban Maintenance Division, stated, "With the full-scale operation of the Smart Aroma Healing Farm scheduled for next year, this has become an important opportunity to promote the urban regeneration project," adding, "We will continue to establish a sustainable local economic base where tourists stay and residents participate."

This content was produced with the assistance of AI translation services.