[Advertorial] Emart Celebrates 32nd Anniversary, Giving Back to Customers with Unbeatable Discounts

Unprecedented 14-Day Discount Relay Begins with "Goraeit Festa"
From Half-Price Pork Belly, Winter Clams, and Fresh Strawberries to Limited-Edition Wines and Home Appliances... All-Out Year-End Essentials Event

To celebrate its 32nd anniversary, Emart will hold the "Goraeit Festa" for 14 days from Thursday, November 27 to Wednesday, December 10, launching an unprecedented series of discount events.

"Goraeit Festa" is a large-scale discount event where Emart offers essential shopping basket items at exceptional prices through its strategic price investments. Thanks to its outstanding product selection and price competitiveness, the event continues to achieve double-digit sales growth with every occurrence, maintaining a streak of major successes.

This "Goraeit Festa" is themed "Big Love Sale," expressing gratitude for 32 years of customer support by offering the longest-ever discount period of 14 days. Most fresh and processed foods, as well as daily necessities, are available at the same special prices on SSG.com Emart Mall.

First, from Thursday, November 27 to Monday, December 1, for five days, Emart will offer selected popular items such as pork belly, clams, and strawberries at half price.

Domestic pork belly, which has sold out at every event, is secured in a quantity of 200 tons and will be sold at half price when paid in full with the event card. On SSG.com, it will be available for purchase for two days from Thursday, November 27 to Friday, November 28.

Seasonal winter clams will also be sold at half price, with a supply of about 100 tons. With Shinsegae Point accumulation, "Namhaean Fresh Oysters (250g)" will be offered at 6,980 won, "Cockles (1kg)" at 6,990 won, "Manila Clams (1kg)" at 7,990 won, and "Red Scallops (1.5kg)" at 9,990 won.

The season's most nutritious and flavorful fresh strawberries, "Fresh As-Is Strawberries (500g)," will be available until Wednesday, December 3, at 9,984 won, which is more than 30% cheaper than the market price. For this event, Emart has secured the largest number of strawberry-producing regions nationwide, including Sancheong in Gyeongnam, Gimje in Jeonbuk, and Hongseong in Chungnam, supplying a total of 125 tons of fresh strawberries-more than double the usual amount.

Processed foods will also see significant discounts. Nongshim's new global product, "Shin Ramyun Kimchi Bokkeummyeon (4-pack)," which features a harmonious blend of spicy and sweet stir-fried kimchi flavors, will be exclusively sold at Emart for 4,880 won. Ten varieties of popular Kellogg’s cereals, Daesang Jongga Kimchi, and 15 types of CJ Bibigo Kimchi will be offered at a 50% discount when purchasing two or more units.

To mark Emart's 32nd anniversary, limited-edition wines produced in collaboration with renowned overseas wineries will also be introduced. "1865 Limited Selection Artisan Cabernet Sauvignon" will be offered at a 21% discount for 29,800 won, and "Catena Zapata 32nd Anniversary Edition (Malbec/Chardonnay)" will be available at a 33% discount for 24,800 won.

This is also an opportunity to purchase popular digital devices. Starting Monday, December 1, the "Great Portable Screen," a 24-inch smart display that combines the advantages of a TV and a tablet, will be available for pre-order through the Emart app at 499,000 won, including a free exclusive carrying case.

Additionally, at Emart A Store, until Wednesday, December 10, customers who pay in full with the event card for any item in the iPhone 17 series or iPhone Air will receive up to 18 months of interest-free installments and be able to purchase an official case worth 75,000 won for just 100 won.

A variety of customer participation events and benefits have also been prepared. First, the "Goraeit Makers Contest," a customer participation competition with a total prize pool of 20 million won, will be held. Until Sunday, December 7, participants can create their own "Goraeit" character in any format, including generative AI, crafts, or drawings, and enter by posting it on Instagram with the designated hashtag.

There will also be an event to award e-money, which can be used like cash at Emart. From Thursday, November 27 to Sunday, November 30, and from Tuesday, December 2 to Wednesday, December 10, customers who spend 100,000 won or more at Emart, accumulate Shinsegae Points, and complete entry through the Emart app will receive 5,000 e-money points on a first-come, first-served basis for 100,000 people per period.

In addition, from Tuesday, December 2 to Sunday, December 10, for nine days, Emart will continue the second round of its anniversary "Goraeit Festa" discount relay, featuring new products and differentiated benefits.

A wide range of products, from fresh foods to large home appliances, will be offered at exceptional prices during each period. With Shinsegae Point accumulation, items such as Korean beef sirloin, chilled braised short ribs, premium abalone, and fresh Fuji apples with dimples will be sold at half price. For large home appliances, customers can receive additional gift certificates worth up to 800,000 won depending on the purchase amount, making for even more economical shopping.

Jung Yangoh, Head of Strategic Marketing at Emart, stated, "We have included the largest-ever scale of benefits in this 'Goraeit Festa' to express our gratitude for the support of customers who have shopped with Emart over the past 32 years," adding, "We will continue to strengthen customer satisfaction by effectively lowering the cost of living through overwhelming price competitiveness."

This content was produced with the assistance of AI translation services.