LocknLock and KOCCA Join Forces to Commercialize SME Content IPs

Developing Home Products Using Outstanding Character and Content IPs
Targeting New Fandom Customer Base Through Distribution and Marketing

LocknLock announced on the 26th that it had signed a business agreement with the Korea Creative Content Agency to promote the activation of content intellectual property (IP).

At the business agreement ceremony held the previous day at COEX in Gangnam-gu, Seoul, the two companies discussed various cooperation measures to activate content IP, including the commercialization and market expansion of outstanding IPs owned by small and medium-sized content companies.

LocknLock and the Korea Creative Content Agency signed a business agreement on the 25th at COEX in Gangnam-gu, Seoul, to promote the activation of content intellectual property (IP). From the left, Haewoo Chun, COO (Vice President) of LocknLock, and Hyunseok Yoo, Acting President of the Korea Creative Content Agency. LocknLock

Through this agreement, LocknLock will develop home and lifestyle products that incorporate outstanding domestic character and content IPs, and will leverage its own distribution network and marketing capabilities to expand the market. The company plans to strengthen its character IP-based product lineup and secure a new customer base centered around content fandoms.

The two companies also plan to explore various collaborative measures to enhance the competitiveness of small and medium-sized content companies, such as producing exhibition booths and providing promotional support at events like the Character Licensing Fair and Content IP Market.

A LocknLock representative stated, "We signed this MOU to contribute to the creation of an IP licensing ecosystem centered on small and medium-sized enterprises," adding, "By combining LocknLock's capabilities with the creative stories of domestic content IPs, we will introduce new products and brand experiences."

This content was produced with the assistance of AI translation services.