[Today's New Arrivals] Musinsa Beauty Strengthens Ultra-Low-Priced Line... Launches 3,900 KRW Hand Cream and Lip Essence

Second Wave of Ultra-Low-Priced Skincare Launch
Transaction Volume Up 175% Since Late September Release

Musinsa announced on November 26 that its beauty brand, Musinsa Standard Beauty, will expand its presence in the value-for-money beauty market by releasing additional ultra-low-priced skincare products.

Musinsa Standard Beauty will simultaneously launch three new skincare products both online and offline on November 28. The new products include: ▲ Perfumed Hand Cream Mystic Wood (30ml), ▲ Nourishing Lip Essence (10ml), and ▲ Perfect Clear All-in-One Wash (330ml).

Musinsa Standard Beauty will simultaneously launch three new skincare products both online and offline on the 28th. Photo by Musinsa

The Perfumed Hand Cream features Musinsa Standard's signature "Mystic Wood" scent, which can be experienced at Musinsa Standard's offline stores. The Nourishing Lip Essence, made with shea butter and avocado oil, is a tube-type lip care product effective for moisturizing lips during the dry winter season. Both products are officially priced at 3,900 KRW. The Perfect Clear All-in-One Wash is a mildly acidic body cleanser that gently removes impurities with minimal irritation. Its retail price is 7,900 KRW.

All three new products are available for purchase at the Musinsa Store and Musinsa Standard offline stores nationwide.

Previously, Musinsa Standard Beauty introduced its first ultra-low-priced skincare line on September 30. The initial batch of the three main products sold out within three days of launch, and cumulative sales of the ultra-low-priced skincare line surpassed 160,000 units in just about two months. In the second half of this year (from September 1 to November 24), Musinsa Standard Beauty's transaction volume grew by more than 2.7 times compared to the first half (January to June), further solidifying its market position.

A Musinsa Standard Beauty representative stated, "These new products are designed to provide moisturizing and cleansing functions essential for the winter season, allowing more customers to experience Musinsa Standard Beauty's value-for-money line." The representative added, "Reflecting the strong customer response to our ultra-low-priced skincare line, we plan to continue expanding our range of affordable beauty products that are easily accessible at all offline stores."