Geumsan County Promotes Geumsan Ginseng to the World at "Korea Festival in Nagoya, Japan"

Meeting with Nisshin Mayor Hiroki Kondo
Discussions on Resident and Student Exchange and Ginseng Product Exports

Participation in the Nagoya Korea Festival in Japan and visit to Nisshin City (Photo by Geumsan County)

Geumsan County visited the venue of the representative "Korean Cultural Festival" in the Chubu region of Japan, which attracts over 100,000 visitors annually, to promote Geumsan ginseng and the Geumsan World Ginseng Festival.

From November 22 to 24, Geumsan County participated in the Korea Festival in Nagoya 2025, held at Edion Hisaya Plaza in Nagoya, Japan, to promote Geumsan ginseng and also visited Nisshin City.

Participation in the Korea Festival in Nagoya, Japan, and visit to Nisshin City (Photo by Geumsan County)

This event, co-hosted by the Consulate General of the Republic of Korea in Nagoya and the Korea Tourism Organization, is the leading Korean cultural festival in the Chubu region of Japan and serves as a platform for Korea-Japan citizen exchange, attracting over 100,000 visitors each year.

This year, in particular, the event held even greater significance as it commemorated the 60th anniversary of the normalization of diplomatic relations between Korea and Japan.

During the festival, from November 22 to 23, the county operated a promotional booth, showcased Geumsan ginseng products, and organized programs such as a roulette event to encourage visitor participation.

In addition, on-site tasting programs featuring ginseng shakes, ginseng yogurt, and pickled ginseng were offered to increase interest in Geumsan ginseng and introduce various ways to consume ginseng along with its health benefits.

Participation in the Korea Festival in Nagoya, Japan, and visit to Nisshin City (Photo by Geumsan County)

Furthermore, events such as following on social networking services (SNS) and a roulette game to guess the benefits of Geumsan ginseng were held for younger visitors interested in Korean culture, attracting the attention of local Japanese attendees.

On November 24, the delegation visited Nisshin City and met with Mayor Hiroki Kondo of Nisshin, who had previously attended the 43rd Geumsan World Ginseng Festival, as well as other officials, to discuss practical cooperation regarding future exchanges between residents and students, and the export of ginseng products.

Nisshin City is home to a local company, Hakushukuya, which imports ginseng and jujube from Geumsan to produce Samgyetang kits that are distributed throughout Japan, serving as a link between the two regions.

Kim Jaejun, head of the Future Strategy Division, stated, "By participating in the largest Korean cultural exchange festival in the Chubu region of Japan, we were able to widely promote Geumsan ginseng and the Geumsan World Ginseng Festival," adding, "We will continue to maintain our cooperative relationship with Nisshin City to help Geumsan ginseng enter the Chubu region of Japan."

He further emphasized, "We will continue our efforts for international exchanges to promote Geumsan ginseng in the global market."

This content was produced with the assistance of AI translation services.