National Pukyong University Students Support Korean Companies' Overseas Expansion at China Expo

Active Support Including 350 Consultations with Overseas Buyers

Students from National Pukyong University have taken part in a China expo to support the overseas expansion of Korean companies.

The Regional Specialized Youth Trade Expert Training (GTEP) Project Team from National Pukyong University (President Bae Sanghoon) participated in the ‘China International Import Expo (CIIE 2025)’ held in Shanghai, China, where they actively supported Korean companies in entering the global market.

GTEP Project Team Participates in China Expo. Provided by National Pukyong University

The expo, held from November 5 to 10, featured more than 4,100 companies from over 138 countries. Nine Korean companies also participated, operating their own booths.

Ten students from the National Pukyong University GTEP Project Team worked in collaboration with the Busan branch of the Korea International Trade Association (KITA) to provide comprehensive support for booth operations of six consumer goods and food companies from the Busan area, as well as three individual participating companies.

At the event, they supported over 350 buyer consultations through interpretation and translation, and secured more than 90 follow-up meetings with buyers, enabling real-time networking even after the expo ended.

In particular, the students operated a K-beauty experience zone and ran a VR-based product demonstration program, which received an enthusiastic response from visitors. Alongside managing the booths, they also engaged in proactive marketing activities by directly reaching out to buyers.

Lee Dongjoo, a supervising professor from the Department of International Trade who guided the activities, said, “This was a valuable opportunity for students to experience the scale and significance of the Chinese market and to consider effective marketing strategies. I hope these efforts will lead to tangible export results for local companies.”

The GTEP project operated by National Pukyong University is a regional youth trade expert training program overseen by the Ministry of Trade, Industry and Energy and run by the Korea International Trade Association. The National Pukyong University GTEP Project Team is supporting local companies in the Busan area to expand into overseas markets.

Students from the National Pukyong University active at the Korea booth. Photo by National Pukyong University

This content was produced with the assistance of AI translation services.