Premium Fresh Inje Apples to Be Featured in 50-Minute Special Live Broadcast on Gongyoung Home Shopping on the 25th
On Sale for 45,900 Won on Gongyoung Home Shopping
Premium fresh apples produced in the pristine region of Inje County will once again reach consumers nationwide this year through a live broadcast on Gongyoung Home Shopping.
Inje County, Gangwon Province, announced on the 24th that a special sales broadcast for Inje-grown fresh apples will air on Gongyoung Home Shopping TV on the 25th from 4:00 p.m. to 4:50 p.m. (for 50 minutes).
The product being sold this time consists of carefully selected top-grade Fuji apples, with 18 to 20 apples per box (each weighing 250 to 277 grams, totaling 5 kilograms), priced at 45,900 won. This is considered affordable compared to the nationwide market price for apples.
Inje apples are grown in high-altitude areas with large temperature differences between day and night and abundant sunlight, resulting in a harmonious balance of sweetness and acidity, as well as an excellent crisp texture and aroma. In addition, a direct delivery system from the production site upon order ensures freshness is maintained until the product reaches the consumer. Thanks to this system, the repurchase rate through home shopping remains very high every year.
Inje County also operates a real-name system for apple-producing farms to further strengthen quality control. By transparently disclosing information about the producers, consumer trust is enhanced.
Based on this systematic quality management system, Inje County held two apple broadcasts in 2024, both of which sold out completely. At that time, a total of 5,883 sets (approximately 29.4 tons) were sold, receiving an enthusiastic response.
This year as well, Inje County expects high consumer demand and is working closely with Gongyoung Home Shopping to ensure stable supply and quality. Consumers can place advance orders through the Gongyoung Home Shopping website or application before the broadcast, and real-time purchases are also possible during the live show.
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Kim Sunik, Director of Distribution and Livestock at Inje County, said, "Fresh apples from Inje have a clear competitive edge in both taste and quality, and last year's complete home shopping sellout proved consumer trust. We hope many consumers will experience the freshness of direct delivery and outstanding quality again this year, and we will continue to create a distribution structure where both local farmers and consumers can benefit together."
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